\u6bce\u5e74\u3001\u6625\u3054\u308d\u306b\u52dd\u624b\u306b\u307e\u3068\u3081\u3066\u3044\u308b\u300cCSR\u5831\u544a\u66f8\u306e\u5831\u544a\u66f8\u307e\u3068\u3081\u300d\u306e\u304a\u6642\u9593\u304c\u3084\u3063\u3066\u307e\u3044\u308a\u307e\u3057\u305f\u3002<\/p>\n
2014\u5e744\u6708\u304b\u3089\u65b0\u3057\u304fCSR\u5831\u544a\u66f8\u88fd\u4f5c\u62c5\u5f53\u8005\u306b\u306a\u3063\u305f\u3001\u3042\u306a\u305f\u3002\u3053\u3093\u306b\u3061\u306f\u3002\u81ea\u79f0\u30fbCSR\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u306e\u5b89\u85e4\u5149\u5c55\u3068\u7533\u3057\u307e\u3059\u3002<\/p>\n
2013\u301c2014\u5e74\u306eCSR\u30c8\u30ec\u30f3\u30c9\u3092\u632f\u308a\u8fd4\u308a\u306a\u304c\u3089\u30012015\u5e74\u767a\u884c\u306eCSR\u5831\u544a\u66f8\u306e\u65b9\u5411\u6027\u3092\u898b\u3064\u3051\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u5e78\u3044\u3067\u3059\u3002<\/p>\n
▶\u56fd\u969b\u7d71\u5408\u5831\u544a \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af \u65e5\u672c\u8a9e\u8a33<\/a><\/p>\n \u65e5\u672c\u8a9e\u8a33\u304c\u3001\u672c\u5bb6\u304b\u3089\u767b\u5834\u3057\u307e\u3057\u305f\u306d\u3002<\/p>\n \u50d5\u306f\u76ee\u4e0b\u7814\u7a76\u4e2d\u3067\u306f\u3042\u308b\u306e\u3067\u3059\u304c\u3001\u300cCSR\u5831\u544a\u66f8\uff0bIR\u5831\u544a\u66f8\u300d\u304c\u7d71\u5408\u5831\u544a\u306e\u5927\u304d\u306a\u6d41\u308c\uff08\u53b3\u5bc6\u306b\u306f\u9055\u3046\u3051\u3069\uff09\u306a\u306e\u3067\u3059\u304c\u3001\u3053\u306e\u8cc7\u6599\u3092\u898b\u308b\u3068\u3001\u5b8c\u5168\u306bIR\u3088\u308a\u306b\u306a\u3063\u3066\u307e\u3059\u3088\u306d\u3002<\/p>\n \u4ee5\u524d\u3001\u300cCSR\u5831\u544a\u66f8\u306fIR\u5831\u544a\u66f8\u306b\u53d6\u308a\u8fbc\u307e\u308c\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u3092\u66f8\u3044\u305f\u306e\u3067\u3059\u304c\u3001\u307e\u3055\u306b\u305d\u3093\u306a\u611f\u3058\u306e\u65b9\u5411\u306b\u3002<\/p>\n IR\u5831\u544a\u66f8\u306f\u8aad\u8005\u304c\u660e\u78ba\u3060\u3057\u3001\u8aad\u3093\u3067\u3082\u3089\u3063\u3066\u300c\u8aad\u8005\u306b\u3069\u3093\u306a\u884c\u52d5\u3092\u671f\u5f85\u3059\u308b\u306e\u304b\u300d\u307e\u3067\u660e\u78ba\u3067\u3059\u304b\u3089\u3001\u8aad\u8005\u3082\u610f\u7fa9\u3082\u308f\u304b\u308a\u306b\u304f\u3044CSR\u5831\u544a\u66f8\u304c\u304c\u98f2\u307f\u8fbc\u307e\u308c\u308b\u306e\u306f\u6642\u9593\u306e\u554f\u984c\u3060\u3063\u305f\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n CSR\u95a2\u9023\u306e\u5831\u544a\u306f\u304d\u3061\u3093\u3068\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u8aac\u660e\u8cac\u4efb\u3063\u3066\u30e4\u30c4\u3067\u3059\u3002\u3067\u3082\u3001\u305d\u308c\u3092CSR\u5831\u544a\u66f8\u306b\u307e\u3068\u3081\u308b\u5fc5\u8981\u6027\u306f\u5c0f\u3055\u304f\u306a\u3063\u3066\u3044\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u4eca\u306e\u6642\u4ee3\u30a6\u30a7\u30d6\u3060\u3051\u3067\u5b8c\u7d50\u3067\u304d\u307e\u3059\u3057\u3002<\/p>\n \u6bce\u5e74\u300150\u301c500\u4e07\u5186\u3068\u304bCSR\u5831\u544a\u66f8\u88fd\u4f5c\u306b\u4e88\u7b97\u3092\u3055\u304f\u308f\u3051\u3067\u3059\u3002\u3082\u3061\u308d\u3093\u3001\u4f01\u696d\u62c5\u5f53\u8005\u306e\u4eba\u4ef6\u8cbb\u3092\u5165\u308c\u308b\u3068\u500d\u4ee5\u4e0a\u306e\u652f\u51fa\u3067\u3057\u3087\u3046\u3002\u305d\u308c\u3067\u3001\u610f\u5473\u304c\u611f\u3058\u3089\u308c\u306a\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u8272\u3005\u7d71\u5408\u3082\u3057\u305f\u304f\u306a\u308a\u307e\u3059\u3088\u306d\u3002\u5b9f\u969b\u3002<\/p>\n \u4f55\u306b\u305b\u3088\u3001CSR\u5831\u544a\u66f8\u95a2\u4fc2\u8005\u3067\u3042\u308c\u3070\u3001\u4e00\u5ea6\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u3066\u4e0b\u3055\u3044\u3002<\/p>\n ▶\u65e5\u672c\u306b\u304a\u3051\u308b\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u5831\u544a2013<\/a><\/p>\n 2013\u5e7412\u6708\u306e\u6642\u70b9\u3067\u65e5\u7d4c225\u306e\u69cb\u6210\u9298\u67c4\u3068\u306a\u3063\u3066\u3044\u308b225\u793e\u306e\u65e5\u672c\u4f01\u696d\u3092\u8abf\u67fb\u3057\u305f\u30ec\u30dd\u30fc\u30c8\u3067\u3059\u3002\u4ee5\u4e0b\u3001\u30ec\u30dd\u30fc\u30c8\u3088\u308a\u3001\u4e00\u90e8\u5f15\u7528\u3057\u3001\u7d39\u4ecb\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002\u8a73\u3057\u304f\u306f\u5f15\u7528\u8a18\u4e8b\u3092\u3054\u53c2\u7167\u4e0b\u3055\u3044\u3002<\/p>\n \u30fb225\u793e\u306e\u3046\u3061210\u793e\uff0893%\uff09\u304c\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u30ec\u30dd\u30fc\u30c8\u3092\u767a\u884c\u3057\u3066\u304a\u308a\u3001\u524d\u5e74\u306b\u5f15\u304d\u7d9a\u304d90\uff05\u3092\u8d85\u3048\u3066\u3044\u308b\u3002<\/p>\n \u30fb\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u5831\u544a\u3068\u8ca1\u52d9\u5831\u544a\u3068\u3092\u4e00\u4f53\u5316\u3057\u305f\u30a2\u30cb\u30e5\u30a2\u30eb\u30ec\u30dd\u30fc\u30c8\u3092\u767a\u884c\u3057\u3066\u3044\u308b\u4f01\u696d\u306e\u6570\u306f\u30012011\u5e74\u306e14\u793e\u30012012\u5e74\u306e26\u793e\u306b\u5bfe\u3057\u3066\u30012013\u5e74\u306f34\u793e\u3068\u7740\u5b9f\u306b\u5897\u52a0\u3057\u3066\u304a\u308a\u3001\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u60c5\u5831\u306e\u958b\u793a\u3092\u884c\u3046\u4f01\u696d\u306e16%\u304c\u3053\u306e\u5f62\u614b\u3067\u306e\u958b\u793a\u3092\u63a1\u7528\u3059\u308b\u306b\u81f3\u3063\u3066\u3044\u308b\u3002<\/p>\n \u30fb2013\u5e74\u308270\uff05\u4ee5\u4e0a\u306e\u30ec\u30dd\u30fc\u30c8\uff08148\u793e\uff09\u304c\u3001GRI\u306e\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u30fb\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u30fb\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\uff08GRI\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\uff09\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3002<\/p>\n \u30fb\u5831\u544a\u5185\u5bb9\u306e\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u3066\u3044\u308b\u4f01\u696d\u306e\u3046\u3061\u300173\u793e\u304c\u7d50\u679c\u3068\u3057\u3066\u7279\u5b9a\u3055\u308c\u305f\u91cd\u8981\u8ab2\u984c\u3092\u958b\u793a\u3057\u3066\u304a\u308a\u3001\u300c\u91cd\u8981\u6027\u30de\u30c3\u30d7\u300d\u3092\u6d3b\u7528\u3057\u3066\u8a73\u7d30\u306b\u8aac\u660e\u3057\u3066\u3044\u308b\u4f01\u696d\u308218\u793e\u898b\u3089\u308c\u305f\u3002\u3057\u304b\u3057\u3001\u5831\u544a\u4f01\u696d\u306e65\uff05\u304c\u7279\u5b9a\u3055\u308c\u305f\u91cd\u8981\u306a\u8ab2\u984c\u3092\u958b\u793a\u3057\u3066\u3044\u306a\u3044\u3002<\/p>\n \u30fb\u7279\u5b9a\u3055\u308c\u305f\u91cd\u8981\u306a\u8ab2\u984c\u306b\u95a2\u9023\u4ed8\u3051\u3066\u4f55\u3089\u304b\u306e\u76ee\u6a19\u8a2d\u5b9a\u3092\u884c\u3063\u3066\u3044\u308b\u4f01\u696d\u306f\u300192\u793e\uff0844\uff05\uff09\u3067\u3042\u3063\u305f\u3002<\/p>\n \u30fb\u5831\u544a\u4f01\u696d\u306e\u904e\u534a\u6570\u304c\u3001\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u5c64\u306e\u5973\u6027\u6bd4\u7387\u306a\u3069\u4eba\u6750\u306e\u591a\u69d8\u6027\u306b\u95a2\u3059\u308b\u958b\u793a\u3092\u884c\u3063\u3066\u3044\u306a\u3044\u3002<\/p><\/blockquote>\n ISO26000\u304c\u767a\u884c\u3055\u308c\u5e7e\u5206\u304b\u6642\u9593\u304c\u7d4c\u3061\u307e\u3057\u305f\u304c\u3001\u307e\u3060\u307e\u3060GRI\u304c\u4e3b\u6d41\u306a\u3093\u3067\u3059\u306d\u3002\u307e\u3041\u3001ISO26000\u306fCSR\u5831\u544a\u66f8\u7528\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u306f\u306a\u3044\u3067\u3059\u304b\u3089\u3001\u4e88\u60f3\u3067\u304d\u305f\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u3059\u3051\u3069\u3002<\/p>\n CSR\u3082KPI\u304c\u91cd\u8981\u3063\u3066\u6563\u3005\u8a00\u308f\u308c\u3066\u3044\u308b\u306e\u306b\u3001\u672a\u3060\u591a\u304f\u306e\u4f01\u696d\u306f\u6c7a\u3081\u3066\u3044\u306a\u3044\uff08\u672c\u5f53\uff1f\uff09\u3068\u304b\u3002\u6307\u6a19\u304c\u306a\u3044CSR\u3063\u3066\u3001\u30b4\u30fc\u30eb\u304c\u306a\u3044\u30de\u30e9\u30bd\u30f3\u3067\u3057\u3087\uff1f\u610f\u5473\u3042\u308b\u306e\uff1f\u3063\u3066\u7d20\u4eba\u306e\u50d5\u306f\u601d\u3063\u3061\u3083\u3046\u3093\u3067\u3059\u3051\u3069\u306d\u3047\u3002<\/p>\n \u6628\u4eca\u306eCSR\u30c8\u30ec\u30f3\u30c9\u3067\u3042\u308b\u300c\u4eba\u6750\u300d\u9818\u57df\u3002\u30d6\u30e9\u30c3\u30af\u4f01\u696d\u554f\u984c\uff08\u52b4\u52d9\u554f\u984c\uff09\u3001\u30c0\u30a4\u30d0\u30fc\u30b7\u30c6\u30a3\u3001\u5973\u6027\u6d3b\u7528\u3001\u30d1\u30ef\u30cf\u30e9\u30fb\u30bb\u30af\u30cf\u30e9\u64b2\u6ec5\u3001\u30ef\u30fc\u30af\u30e9\u30a4\u30d5\u30d0\u30e9\u30f3\u30b9\u306a\u3069\u3067\u3059\u3002<\/p>\n \u3053\u306e\u9818\u57df\u306f\u5831\u544a\u3057\u306b\u304f\u3044\u3068\u3044\u3046\u306e\u306f\u3001\u304b\u306a\u308a\u5171\u611f\u3067\u304d\u307e\u3059\u3002\u3060\u3063\u3066\u3001\u591a\u304f\u306e\u4f01\u696d\u306f\u5bfe\u5fdc\u3067\u304d\u3066\u3044\u306a\u3044\u3067\u3057\u3087\uff1f\u305d\u308a\u3083\u9ed9\u308a\u305f\u304f\u3082\u306a\u308b\u308f\u3002\u672c\u6c17\u3067\u53d6\u7d44\u3093\u3067\u3044\u308b\u4f01\u696d\u306f\u672c\u6c17\u3067\u30a2\u30d4\u30fc\u30eb\u3057\u3066\u307e\u3059\u304b\u3089\u3001\u5f53\u7136\u306e\u7d50\u679c\u304b\u3068\u3002<\/p>\n \u3044\u304b\u304c\u3067\u3057\u305f\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n CSR\u5831\u544a\u66f8\u3063\u3066\u3001\u4e00\u5ea6\u4f5c\u308b\u3068\u3001\u5236\u4f5c\u4f1a\u793e\u5909\u3048\u306a\u3044\u9650\u308a\u3001\u6bce\u5e74\u540c\u3058\u3088\u3046\u306a\u3082\u3093\u3067\u3059\u3088\u306d\u3002\u6570\u5b57\u3060\u3051\u3061\u3087\u3053\u3063\u3068\u3044\u3058\u3063\u3066\u304a\u308f\u308a\u3001\u3068\u304b\u3002<\/p>\n CSR\u5831\u544a\u66f8\uff08\u7d71\u5408\u5831\u544a\u66f8\u3082\u304b\u3082\uff09\u306f\u4f1a\u793e\u6848\u5185\u307b\u3069\u3001\u4eba\u306b\u898b\u3066\u3082\u3089\u3048\u306a\u3044\u3068\u8a00\u308f\u308c\u307e\u3059\u3002\u307e\u3041\u3001\u305d\u3046\u3067\u3057\u3087\u3046\u3002\u898b\u3066\u3001\u4f55\u3092\u3057\u305f\u3089\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u3057\u3002<\/p>\n \u305d\u3046\u3058\u3083\u306a\u304f\u3066\u3001\u96d1\u8a8c\u307f\u305f\u3044\u306b\u81ea\u793e\u306e\u8a71\u3060\u3051\u3067\u306f\u306a\u304f\u95a2\u9023\u3059\u308b\u60c5\u5831\u304c\u307e\u3068\u3081\u3089\u308c\u3066\u3001\u30dd\u30c3\u30d7\u306a\u5f62\u306b\u306a\u308c\u3070\u3001\u5c11\u306a\u304f\u3068\u3082\u4eca\u307e\u3067\u3088\u308a\u306f\u898b\u3066\u3082\u3089\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u5b9f\u969b\u305d\u3046\u3059\u308b\u304b\u3068\u3044\u3046\u3068\u3001\u5927\u4f01\u696d\u306e\u5834\u5408\u306f\u7279\u306b\u8def\u7dda\u5909\u66f4\u306f\u96e3\u3057\u3044\u3067\u3057\u3087\u3046\u3051\u3069\u3002<\/p>\n \u7d50\u5c40\u3069\u3046\u3057\u305f\u3044\u306e\u304b\u3002\u305d\u308c\u306f\u50d5\u304c\u6c7a\u3081\u308b\u3053\u3068\u3067\u3082\u306a\u304f\u3001\u3042\u306a\u305f\u3060\u3051\u306e\u8003\u3048\u3067\u6c7a\u3081\u308b\u3053\u3068\u3067\u3082\u306a\u304f\u3001\u300c\u8aad\u8005\u306b\u3069\u3093\u306a\u4fa1\u5024\u63d0\u4f9b\u3092\u3067\u304d\u308b\u304b\u300d\u3068\u3044\u3046\u9867\u5ba2\u5fd7\u5411\u306e\u8003\u3048\u65b9\u304c\u5fc5\u8981\u306a\u306e\u3060\u3068\u50d5\u306f\u601d\u3044\u307e\u3059\u3002<\/p>\n \u60f3\u5b9a\u8aad\u8005\u304c\u3044\u306a\u3044\u518a\u5b50\u3092\u4f5c\u3063\u305f\u6240\u3067\u3001\u591a\u304f\u306e\u4eba\u306b\u8aad\u307e\u308c\u308b\u3068\u306f\u5230\u5e95\u601d\u3048\u307e\u305b\u3093\u3002\u3042\u306a\u305f\u3060\u3063\u3066\u3001\u8208\u5473\u306e\u306a\u3044\u96d1\u8a8c\u3092\u308f\u3056\u308f\u3056\u8cb7\u308f\u306a\u3044\u3067\u3057\u3087\u3046\u3057\u3001\u8208\u5473\u306a\u3044\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u5370\u5237\u3057\u305f\u308a\u3001\u8cc7\u6599\u8acb\u6c42\u306a\u3093\u3066\u3057\u306a\u3044\u3067\u3057\u3087\uff1f<\/p>\n 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