{"id":6135,"date":"2013-10-22T07:00:17","date_gmt":"2013-10-21T22:00:17","guid":{"rendered":"http:\/\/andomitsunobu.net\/?p=6135"},"modified":"2020-04-25T15:56:13","modified_gmt":"2020-04-25T06:56:13","slug":"%e3%83%8e%e3%83%bc%e3%83%99%e3%83%ab%e8%b3%9e%e6%95%99%e6%8e%88%e3%82%82%e8%aa%9e%e3%82%8b%e3%80%81%e4%bc%81%e6%a5%ad%e3%81%ae%e7%a4%be%e4%bc%9a%e6%80%a7%e3%82%92%e8%aa%8d%e8%a8%bc%e3%81%99%e3%82%8b","status":"publish","type":"post","link":"https:\/\/andomitsunobu.net\/?p=6135","title":{"rendered":"\u30ce\u30fc\u30d9\u30eb\u8cde\u6559\u6388\u3082\u8a9e\u308b\u3001\u65b0\u3057\u3044\u793e\u4f1a\u8ca2\u732e\u578b\u6cd5\u4eba\u300c\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u30fb\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\u300d"},"content":{"rendered":"<h2>B\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3<\/h2>\n<p>\u53cb\u4eba\u304c\u30012013\u5e74\u5ea6\u30ce\u30fc\u30d9\u30eb\u7d4c\u6e08\u5b66\u8cde\u3092\u53d7\u8cde\u3057\u305f\u30ed\u30d0\u30fc\u30c8\u30fb\u30b7\u30e9\u30fc\u6559\u6388\u304c\u300c<a href=\"http:\/\/www.bcorporation.net\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u30fb\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08Benefit corporations\u3001B-Corps\u3001B\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\uff09<\/a>\u300d\u306b\u3064\u3044\u30662012\u5e74\u306b\u8b1b\u6f14\u3057\u3066\u3044\u308b\u6620\u50cf\u3092\u30b7\u30a7\u30a2\u3057\u3066\u3044\u305f\u306e\u3067\u3001\u50d5\u3082\u30b7\u30a7\u30a2\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002<\/p>\n<p>\u300cB\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u975e\u55b6\u5229\u56e3\u4f53\u300cB Lab\u300d\u304c\u8a8d\u8a3c\u3059\u308b\u6cd5\u4eba\u5f62\u614b\u306e\u3053\u3068\u3067\u3059\u3002\u305d\u3046\u3002\u3053\u306e\u4f01\u696d\u30ab\u30c6\u30b4\u30ea\u30fc\u306f\u8a8d\u8a3c\u3067\u3059\u304c\u3001\u6cd5\u5f8b\uff08\u5dde\u6cd5\uff09\u306b\u4e57\u3063\u53d6\u3063\u305f\u6b63\u5f0f\u306a\u6cd5\u4eba\u5f62\u614b\u306a\u306e\u3067\u3059\u3002\u73fe\u572810\u5dde\u4ee5\u4e0a\u3067\u3059\u3067\u306b\u6210\u7acb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f55\u3092\u8a8d\u8a3c\u3059\u308b\u304b\u3068\u3044\u3044\u307e\u3059\u3068\u3001\u300c\u5f53\u8a72\u4f01\u696d\u304c\u3001\u793e\u4f1a\u554f\u984c\u3084\u74b0\u5883\u554f\u984c\u306e\u89e3\u6c7a\u306b\u8ca2\u732e\u3059\u308b\u3068\u3044\u3046\u5b58\u5728\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u3002\u3053\u306e\u8a8d\u8a3c\u3092\u53d7\u3051\u3089\u308c\u308c\u3070\u3001CSR\u3068\u3044\u3044\u307e\u3059\u304c\u3001\u4f01\u696d\u306e\u5b58\u5728\u610f\u7fa9\u305d\u306e\u3082\u306e\u304c\u80af\u5b9a\u3055\u308c\u308b\u306e\u3067\u3059\u3002\u3059\u3054\u3044\u6cd5\u5236\u5ea6\u306a\u3093\u3067\u3059\u308f\u3002<\/p>\n<p>\u65e5\u672c\u3067\u306f\u30a2\u30a6\u30c8\u30c9\u30a2\u7528\u54c1\u30e1\u30fc\u30ab\u30fc\u306e\u30d1\u30bf\u30b4\u30cb\u30a2\u304c\u6709\u540d\u3067\u3059\u3002\u7f72\u540d\u30b5\u30fc\u30d3\u30b9\u306e\u300cChange.org\u300d\u3001\u30a2\u30a4\u30b9\u30af\u30ea\u30fc\u30e0\u5c4b\u3055\u3093\u300cBen &#038; Jerry&#8217;s\u300d\u3082\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u30fb\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u30fb\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\u304f\u3089\u3044\u306e\u30ec\u30d9\u30eb\u306b\u306a\u308b\u3068\u3001CSR\u306a\u3093\u3066\u7d4c\u55b6\u6226\u7565\u305d\u306e\u3082\u306e\u3067\u3042\u308a\u3001\u5225\u9014\u30c1\u30de\u30c1\u30de\u6d3b\u52d5\u3059\u308b\u3082\u306e\u3067\u3082\u306a\u3044\u3063\u3066\u611f\u3058\u3067\u3059\u3002<\/p>\n<p>\u3061\u306a\u307f\u306b\u3001\u5148\u65e5\u66f8\u3044\u305f\u8a18\u4e8b\u300c<a href=\"https:\/\/andomitsunobu.net\/?p=6101\" title=\"\u30e6\u30cb\u30ea\u30fc\u30d0CEO\u304c\u8a9e\u308b\u3001CSR\u7d4c\u55b6\u306e\u672a\u6765\u306e\u30c1\u30fc\u30e0\u300cThe B Team\u300d\" target=\"_blank\" rel=\"noopener noreferrer\">\u30e6\u30cb\u30ea\u30fc\u30d0CEO\u304c\u8a9e\u308b\u3001CSR\u7d4c\u55b6\u306e\u672a\u6765\u306e\u30c1\u30fc\u30e0\u300cThe B Team\u300d<\/a>\u300d\u3067\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u300cThe B Team\u300d\u3068\u306f\u540c\u3058 &#8220;B&#8221; \u3067\u3059\u304c\u3001\u9055\u3046B\u306a\u306e\u3067\u304a\u9593\u9055\u3048\u306a\u304f\u3002<\/p>\n<p><strong>\u8ffd\u8a18\uff1a2015\u5e743\u6708<\/strong><br \/>\n\u30fb<a href=\"https:\/\/andomitsunobu.net\/?p=9117\" title=\"\u793e\u4f1a\u6027\u3092\u8a8d\u8a3c\u3059\u308b\u300cB\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\uff09\u300d\" target=\"_blank\" rel=\"noopener noreferrer\">\u793e\u4f1a\u6027\u3092\u8a8d\u8a3c\u3059\u308b\u300cB\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\uff09\u300d<\/a><\/p>\n<h2>\u30ed\u30d0\u30fc\u30c8\u30fb\u30b7\u30e9\u30fc\u6559\u6388<\/h2>\n<p><iframe loading=\"lazy\" width=\"420\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/anh1K10nA8U\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<a href=\"http:\/\/youtu.be\/anh1K10nA8U\" target=\"_blank\" rel=\"noopener noreferrer\">Benefit corporations &#8212; Robert Shiller<\/a><\/p>\n<p>\u30b7\u30e9\u30fc\u6559\u6388\u3063\u3066\u3001\u7d50\u69cb\u30a4\u30b1\u30e1\u30f3\u3067\u3059\u3088\u306d\u3002\u307e\u3041\u3001\u305d\u308c\u306f\u3055\u3066\u304a\u304d\u3001\u300c\u4f01\u696d\u306e\u793e\u4f1a\u6027\u306f\u91cd\u8981\u3060\u300d\u3068\u3044\u3046\u8a71\u3067\u3057\u305f\u306d\u3002<\/p>\n<p>\u4e8b\u696d\u6027\u4ee5\u5916\u306b\u3082\u4f01\u696d\u304c\u8ffd\u6c42\u305b\u306d\u3070\u306a\u3089\u306a\u3044\u76ee\u7684\uff08\u793e\u4f1a\u6027\u3001\u74b0\u5883\u6027\uff09\u304c\u3042\u308a\u3001\u52b4\u50cd\u8005\u306e\u6a29\u5229\u3092\u5b88\u308b\u4e8b\u3092\u4f8b\u3068\u3057\u3066\u30b7\u30e9\u30fc\u6559\u6388\u306f\u8aac\u304b\u308c\u3066\u3044\u307e\u3059\u3002\u3055\u3059\u304c\u3001\u30ce\u30fc\u30d9\u30eb\u8cde\u53d7\u8cde\u8005\u306e\u5148\u751f\u306e\u30ed\u30b8\u30c3\u30af\u306f\u5b89\u5fc3\u306e\u7d0d\u5f97\u611f\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u6a29\u5a01\u4e3b\u7fa9\u8005\u306e\u4eba\u306f\u3001\u300c\u30ce\u30fc\u30d9\u30eb\u7d4c\u6e08\u5b66\u53d7\u8cde\u8005\u304cCSR\u3092\u8a9e\u3063\u3066\u308b\u305e\uff01 \u307f\u3093\u306a\u91cd\u8981\u3060\u304b\u3089\u3084\u308d\u3046\u305c\uff01\u300d\u307f\u305f\u3044\u306b\u306a\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u3093\u306a\u308f\u3051\u306a\u3044\u304b\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u3068\u3066\u3082\u91cd\u8981\u306a\u3053\u3068\u3060\u3068\u8a8d\u8b58\u3057\u305f\u4eba\u304c\u591a\u3044\u306e\u3082\u4e8b\u5b9f\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<h2>B\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3<\/h2>\n<blockquote><p>\u305d\u3046\u3057\u305f\u30b1\u30fc\u30b9\uff08NPO\u306a\u3069\uff09\u3068\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u30fb\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306e\u9055\u3044\u306f\u3001\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u30fb\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u305f\u3068\u3048\u5229\u76ca\u3092\u8ffd\u6c42\u3057\u306a\u304f\u3066\u3082\u3001\u682a\u4e3b\u3089\u306b\u8a34\u3048\u3089\u308c\u308b\u3053\u3068\u304c\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>\u305d\u308c\u3053\u305d\u3001\u56db\u534a\u671f\u3054\u3068\u306e\u696d\u7e3e\u306b\u30a4\u30c1\u30e3\u30e2\u30f3\u3092\u3064\u3051\u308b\u682a\u4e3b\u304c\u3044\u3066\u3082\u3001\u5f7c\u3089\u306e\u8a00\u3046\u306a\u308a\u306b\u306a\u308b\u5fc5\u8981\u306f\u306a\u3044\u3002\u3082\u3063\u3068\u9577\u671f\u7684\u306a\u4f01\u696d\u306e\u76ee\u7684\u3092\u8ffd\u7a76\u3059\u308c\u3070\u3044\u3044\u306e\u3067\u3042\u308b\u3002\u4e00\u65b9\u3001\u975e\u55b6\u5229\u7d44\u7e54\u306a\u3089\u3070\u8cc7\u91d1\u3092\u96c6\u3081\u308b\u65b9\u6cd5\u3084\u5831\u916c\u306a\u3069\u306b\u3055\u307e\u3056\u307e\u306a\u5236\u9650\u304c\u3064\u304f\u304c\u3001\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u30fb\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u305d\u308c\u304c\u306a\u3044\u3002<br \/>\n\uff08<a href=\"http:\/\/diamond.jp\/articles\/-\/29628?page=2\" target=\"_blank\" rel=\"noopener noreferrer\">\u7c73\u4f01\u696d\u3067\u3082\u682a\u4e3b\u3088\u308a\u793e\u4f1a\u306e\u5229\u76ca\u3092\u512a\u5148\u3067\u304d\u308b!?\u300c\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u30fb\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u306f\u4f55\u304b<\/a>\uff09<\/p><\/blockquote>\n<p>\u826f\u304f\u3001NPO\u696d\u754c\u306f\u201c\u7b2c\u4e09\u30bb\u30af\u30bf\u30fc\u201d\u3068\u547c\u3070\u308c\u307e\u3059\u304c\u3001\u3053\u306e\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u30fb\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u201c\u7b2c\u56db\u30bb\u30af\u30bf\u30fc\u201d\u3068\u3082\u547c\u3070\u308c\u3066\u3044\u308b\u305d\u3046\u3067\u3059\u3088\u3002\u73fe\u5728\u3001\u300c28\u30ab\u56fd\u30fb850\u793e\u4ee5\u4e0a\u300d\u3068\u3044\u3046\u767b\u9332\u72b6\u6cc1\u3060\u305d\u3046\u3067\u3001\u65e5\u672c\u306b\u3082\u3053\u308c\u304b\u3089\u5897\u3048\u3066\u3044\u304f\u53ef\u80fd\u6027\u3082\u5927\u3044\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3044\u3084\u3001\u5897\u3048\u306a\u3044\u304b\u3082\u3002\u306a\u305c\u304b\u3001\u65e5\u672c\u4f01\u696d\u306fCSR\u6d3b\u52d5\u7b49\u306b\u30c1\u30e3\u30ec\u30f3\u30b8\u3084\u65b0\u3057\u3044\u3053\u3068\u3092\u597d\u307e\u306a\u3044\u3067\u3059\u304b\u3089\u306d\u301c\u3002\u3069\u3046\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<blockquote><p>B\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306a\u308b\u305f\u3081\u306b\u306f\u3001\u4f1a\u793e\u306f\u660e\u767d\u306a\u793e\u4f1a\u7684\uff0f\u74b0\u5883\u7684\u4f7f\u547d\u3068\u3001\u682a\u4e3b\u3060\u3051\u3067\u306f\u306a\u304f\u793e\u54e1\u3084\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30fc\u3001\u305d\u3057\u3066\u74b0\u5883\u306e\u5229\u5bb3\u3092\u8003\u616e\u3059\u308b\u305f\u3081\u306e\u6cd5\u7684\u62d8\u675f\u529b\u306e\u3042\u308b\u53d7\u8a17\u8005\u3068\u3057\u3066\u306e\u8cac\u4efb\u3092\u6709\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f1a\u793e\u306f\u307e\u305f\u3001\u6301\u7d9a\u53ef\u80fd\u6027\u304a\u3088\u3073\u52b4\u50cd\u8005\u306e\u597d\u5f85\u9047\u306b\u3064\u3044\u3066\u306e\u3008B Lab\u3009\u306e\u8a93\u7d04\u3092\u63a1\u7528\u3059\u308b\u305f\u3081\u306b\u3001\u5b9a\u6b3e\u306e\u6539\u6b63\u3092\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3055\u3089\u306b\u3008B Lab\u3009\u304b\u3089\u8a8d\u8a3c\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u3001B\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u305d\u306e\u53ce\u76ca\u306b\u57fa\u3065\u3044\u305f\u5e74\u4f1a\u8cbb\u3092\u7d0d\u3081\u3001\u5e74\uff12\u56deB\u30a4\u30f3\u30d1\u30af\u30c8\u30fb\u30ec\u30dd\u30fc\u30c8\uff08\u793e\u4f1a\u7684\uff0f\u74b0\u5883\u7684\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u8abf\u67fb\u3059\u308b\u9577\u3044\u30a2\u30f3\u30b1\u30fc\u30c8\uff09\u3092\u63d0\u51fa\u3057\u3001\u3008B Lab\u3009\u306e\u5305\u62ec\u7684\u306a\u793e\u4f1a\u7684\uff0f\u74b0\u5883\u7684\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6c34\u6e96\u3092\u6e80\u305f\u3057\u3001B\u30a4\u30f3\u30d1\u30af\u30c8\u30fb\u30ec\u30dd\u30fc\u30c8\u3092\u4e00\u822c\u306b\u516c\u958b\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<br \/>\n\uff08<a href=\"http:\/\/www.patagonia.com\/jp\/patagonia.go?assetid=71181\" target=\"_blank\" rel=\"noopener 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