{"id":598,"date":"2012-01-26T11:58:46","date_gmt":"2012-01-26T02:58:46","guid":{"rendered":"http:\/\/andomitsunobu.net\/?p=598"},"modified":"2021-08-12T14:23:01","modified_gmt":"2021-08-12T05:23:01","slug":"2012%e5%b9%b4%e3%81%aecsr%e3%82%ad%e3%83%bc%e3%83%af%e3%83%bc%e3%83%89%e3%83%bb%e3%83%99%e3%82%b9%e3%83%8810%e3%80%82","status":"publish","type":"post","link":"https:\/\/andomitsunobu.net\/?p=598","title":{"rendered":"CSR\u30c8\u30ec\u30f3\u30c9\u3092\u5148\u53d6\u308a!? 2012\u5e74\u306eCSR\u30ad\u30fc\u30ef\u30fc\u30c9\u30fb\u30d9\u30b9\u30c810"},"content":{"rendered":"

2012\u5e74\u306eCSR\u30ad\u30fc\u30ef\u30fc\u30c9\u30fb\u30d9\u30b9\u30c810<\/h2>\n

\u307e\u3060\u307e\u3060\u4e16\u754c\u3067\u8a71\u984c\u306e\u60c5\u5831\u7cfb\u30e1\u30c7\u30a3\u30a2\u3001\u30d5\u30a9\u30fc\u30d6\u30b9\u306e\u8a18\u4e8b\u3092\u3001\u8981\u70b9\u3060\u3051\u7ffb\u8a33\u3057\u3066\u50d5\u306a\u308a\u306b\u307e\u3068\u3081\u3066\u307f\u307e\u3059\u3002<\/p>\n

\u4e16\u754c\u898f\u6a21\u306e\u8a71\u3057\u306a\u306e\u3067\u65e5\u672c\u3067\u306f\u5f53\u3066\u306f\u307e\u3089\u306a\u3044\u90e8\u5206\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u3042\u305f\u308a\u3082\u3061\u3087\u3044\u3063\u3068\u89e3\u8aac\u3057\u3066\u307f\u307e\u3059\u3002<\/p>\n

1. \u30b0\u30ed\u30fc\u30d0\u30eb<\/h2>\n

\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u3078\u306e\u7121\u6148\u60b2\u306a\u884c\u9032\u306f\u3001\u5171\u540c\u8cac\u4efb\u306e\u7bc4\u56f2\u3092\u4f38\u3070\u3057\u7d9a\u3051\u308b\u3002\u3053\u306e\u50be\u5411\u306f\u660e\u3089\u304b\u3067\u3001\u4f01\u696d\u306e\u793e\u4f1a\u7684\u8cac\u4efb\u30ea\u30fc\u30c0\u30fc\uff08CSO\u304a\u3088\u3073CEO\uff09\u306f\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3092\u542b\u3080\u3001\u4fe1\u983c\u3067\u304d\u308b\u632f\u308b\u821e\u3044\u306b\u307e\u3059\u307e\u3059”\u8cac\u4efb”\u304c\u3064\u3044\u3066\u304d\u307e\u3059\u3002<\/p>\n

\u88dc\u8db3\uff1a\u3053\u308c\u306f\u3001CSR\u306b\u9650\u3089\u306a\u3044\u3053\u3068\u3067\u3059\u3051\u3069\u3001\u4eca\u5e74\u306f\u307e\u3059\u307e\u3059\u9032\u307f\u3001\u6d77\u5916\u306e\u30ce\u30a6\u30cf\u30a6\u30fb\u30e1\u30bd\u30c3\u30c9\u3082\u3069\u3093\u3069\u3093\u8f38\u5165\u3055\u308c\u308b\u3067\u3057\u3087\u3046\u306d\u3002\u826f\u304d\u90e8\u5206\u306f\u6d77\u5916\u4e8b\u4f8b\u306b\u5b66\u3073\u3001\u81ea\u793e\u306e\u30aa\u30ea\u30b8\u30ca\u30ea\u30c6\u30a3\u306b\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u3053\u308d\u3067\u3059\u3002<\/p>\n

2.\u900f\u660e\u6027<\/h2>\n

\u4f01\u696d\u6d3b\u52d5\u306e\u900f\u660e\u6027\u3068\u3001\u60c5\u5831\u958b\u793a\u30ec\u30d9\u30eb\u5897\u5e45\u3078\u306e\u5727\u529b\u306f2012\u5e74\u306b\u66f4\u306b\u9ad8\u307e\u308b\u3067\u3057\u3087\u3046\u3002\u6628\u5e74\u3001CorporateRegister.com\u306b\u3088\u308c\u3070\u3001\u4e16\u754c\u4e2d\u306e5,500\u3092\u8d85\u3048\u308b\u4f1a\u793e\u304c10\u5e74\u524d\u306e\u7d04800\u304b\u3089\u4e0a\u6607\u3057\u3066\u3001\u6301\u7d9a\u6027\u5831\u544a\u66f8\u3092\u51fa\u3057\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u3001SustainAbility.com\u304b\u3089\u306e\u300c\u8a55\u4fa1\u8005\u3092\u8a55\u4fa1\u3059\u308b\u300d\u5831\u544a\u66f8\u306f\u3001\u4f1a\u793e\u304c\u305d\u3046\u3067\u3042\u308b100\u30bb\u30c3\u30c8\u306e\u683c\u4ed8\u3051\u624b\u6bb5\u4ee5\u4e0a\u306e\u305d\u308c\u3092\u898b\u3064\u3051\u307e\u3057\u305f\u3002\u5927\u624b4\u3064\u306e\u4f1a\u8a08\u4e8b\u52d9\u6240\u306f\u307f\u306a\u3001\u3053\u308c\u3089\u306e\u958b\u793a\u3092\u3059\u3079\u3066\u76e3\u67fb\u3059\u308b\u305f\u3081\u306b\u5b9f\u884c\u3092\u62e1\u5f35\u3057\u3066\u304a\u308a\u3001\u5730\u7403\u7684\u898f\u6a21\u5831\u544a\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u30fb\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u62e1\u5f35\u3057\u305f\u7b2c4\u7248\u3092\u3055\u3089\u306b\u652f\u6301\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u3089\u304c\u6a19\u6e96\u7684\u306aCSR\u958b\u793a\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u30022012\u5e74\u306b\u306f\u65b0\u3057\u3044\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6(\u30b5\u30b9\u30c6\u30a4\u30ca\u30d3\u30ea\u30c6\u30a3\u30fc\u30fb\u30ec\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u305f\u3081\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6)\u304c\u3001\u683c\u4ed8\u3051\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6a19\u6e96\u5316\u3057\u3088\u3046\u3068\u52aa\u529b\u3059\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u308c\u3089\u306e\u52d5\u304d\u3082\u3042\u308a\u3001CSR\u62c5\u5f53\u8005\u306e\u4f5c\u696d\u8efd\u6e1b\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u88dc\u8db3\uff1a\u78ba\u304b\u306b\u306d\u3002\u65e5\u672c\u3067\u306f\u3001\u7d041200\u793e\u304cCSR\u30ec\u30dd\u30fc\u30c8\u3092\u51fa\u3057\u3066\u3044\u308b\u3068\u3044\u308f\u308c\u307e\u3059\u304c\u3001\u78ba\u5b9f\u306b\u4eca\u5e74\u5897\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u65e5\u672c\u3067\u306f\u6a19\u6e96\u7684\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3068\u3057\u3066ISO26000\u304c\u6a19\u6e96\u7684\u306a\u6307\u91dd\u3068\u306a\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u4ed6\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f2012\u5e74\u306b\u306f\u5c0e\u5165\u3055\u308c\u306a\u3044\u3068\u3001\u50d5\u306f\u63a8\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002\u3044\u304b\u3093\u305b\u3093\u3001\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u8f38\u5165\u306fISO\u898f\u683c\u3060\u304b\u3089ISO26000\u306e\u6d78\u900f\u306f\u65e9\u3044\u3051\u3069\u3001\u4ed6\u306e\u898f\u683c\u306f\u96e3\u3057\u3044\u3067\u3057\u3087\u3046\u306d\u3002\u5927\u624b\u304cGRI\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u307f\u305f\u3044\u306a\u3001\u6570\u5341\u793e\u3068\u304b\u306f\u5bfe\u5fdc\u3059\u308b\u304b\u3082\u3067\u3059\u3051\u3069\u3002<\/p>\n

3. \u5f93\u696d\u54e1<\/h2>\n

CSR\u3068\u95a2\u4fc2\u3092\u6301\u3061\u59cb\u3081\u305f\u5f93\u696d\u54e1\u3068\u4f01\u696d\u306e\u9593\u67c4\u306f\u6210\u9577\u3057\u7d9a\u3051\u307e\u3059\u3002\u30d2\u30e5\u30fc\u30a4\u30c3\u30c8\u306e100,000\u4eba\u3092\u8d85\u3048\u308b\u5f93\u696d\u54e1\u3068230\u306e\u4f5c\u696d\u5834\u6240\u3092\u898b\u3066\u3001\u4f1a\u793e\u304c\u3082\u3063\u3068\u7a4d\u6975\u7684\u306b\u4fa1\u5024\u306e\u3042\u308b\u74b0\u5883\u4e0a\u30fb\u793e\u4f1a\u52aa\u529b\u3092\u7d9a\u3051\u308b\u307b\u3069\u3001CSR\u306b\u6a5f\u4f1a\u3092\u898b\u51fa\u3057\u305f\u5f93\u696d\u54e1\u304c\u3044\u308b\u3053\u3068\u3092\u3082\u3063\u3068\u4fdd\u8a3c\u3055\u308c\u307e\u3057\u305f\u3002\u4f4e\u3044CSR\u7406\u89e3\u3057\u304b\u306a\u3044\u4f01\u696d\u306e\u55b6\u696d\u5229\u76ca\u7387\u306e3\u500d(\u30bf\u30ef\u30fc\u3068\u30ef\u30c8\u30bd\u30f3)\u304a\u3088\u30734\u500d\u306e\u682a\u5f53\u308a\u5229\u76ca\uff08\u30ae\u30e3\u30e9\u30c3\u30d7\uff09\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u88dc\u8db3\uff1a\u3042\u308b\u7a2e\u306eSROI\u3067\u3057\u3087\u3046\u306d\u3002\u6295\u4e0b\u3057\u305f\u4e88\u7b97\u3067\u3069\u308c\u3060\u3051\u3001\u4f01\u696d\u5168\u4f53\u306b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u304b\u3002\u3082\u3057\u304f\u306f\u3001\u30e1\u30ea\u30c3\u30c8\u3092\u4f5c\u308a\u51fa\u3057\u3066\u3044\u304f\u304b\u3002\u3064\u307e\u308a\u3001CSR\u304c\u4e88\u7b97\u306e\u6d88\u8cbb\u306b\u3057\u304b\u306a\u3089\u306a\u3044CSR\u306f\u610f\u5473\u304c\u306a\u304f\u306a\u3063\u3066\u304f\u308b\u306e\u3060\u3068\u601d\u3044\u307e\u3059\u3002\u793e\u4f1a\u306b\u3082\u81ea\u793e\u306b\u3082\u30e1\u30ea\u30c3\u30c8\u306e\u3042\u308bCSR\u304c\u66f4\u306b\u8ffd\u6c42\u3055\u308c\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u50be\u5411\u306f\u6765\u5e74\u3082\u7d9a\u304f\u3093\u3058\u3083\u306a\u3044\u304b\u306a\u3002<\/p>\n

4. \u653f\u6cbb\u7684\u306a\u843d\u3068\u3057\u7a74<\/h2>\n

\u4f01\u696d\u306f\u3001\u8caa\u6b32\u3067\u3001\u6c5a\u67d3\u3057\u3001\u4fe1\u983c\u3067\u304d\u306a\u3044\u653f\u6cbb\u7684\u306a\u4eba\u5f62\u5e2b\u304a\u3088\u3073\u96c7\u7528\u5275\u51fa\u5178\u578b\u3068\u8a55\u3055\u308c\u308b\u3067\u3057\u3087\u3046\u3002\u4fee\u8f9e\u306e\u30ec\u30d9\u30eb\u3092\u8d8a\u3048\u3066\u3001\u5019\u88dc\u306f\u7d4c\u6e08\u30fb\u74b0\u5883\u4e0a\u304a\u3088\u3073\u793e\u4f1a\u7684\u5229\u76ca\u3092\u7279\u8272\u3068\u3059\u308b\u4f1a\u793e\u30b5\u30af\u30bb\u30b9\u30b9\u30c8\u30fc\u30ea\u30fc\u306e\u5f37\u8abf\u306b\u62b5\u6297\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u3067\u3057\u3087\u3046\u3002CSR\u62c5\u5f53\u8005\u306f\u4f55\u3092\u8ce2\u660e\u306b\u30d7\u30ed\u30e2\u30fc\u30c8\u3059\u308b\u304b\u6c7a\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u88dc\u8db3\uff1a\u65e5\u672c\u306e\u653f\u6cbb\u7684\u3068\u3044\u3046\u3068\u3001\u672c\u5f53\u306b\u653f\u6cbb\u306e\u8a71\u3057\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u81ea\u793e\u5185\u306e\u653f\u6cbb\u7684\u306a\u52d5\u304d\u3068\u3044\u3046\u306e\u306fCSR\u3092\u9032\u3081\u308b\u4e2d\u3067\u3001\u975e\u5e38\u306b\u91cd\u8981\u306a\u4e8b\u67c4\u306b\u306a\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u793e\u5185\u55b6\u696d\u304c\u3067\u304d\u308bCSR\u62c5\u5f53\u8005\u304c\u3044\u308b\u3068\u4e00\u6c17\u306b\u201c\u30b3\u30c8\u201d\u304c\u9032\u3080\u306e\u3082\u4e8b\u5b9f\u3002<\/p>\n

5. \u5171\u540c\u7814\u7a76<\/h2>\n

CSR\u304c\u8b58\u5225\u8005\u306e\u3088\u308a\u591a\u304f\u306e\u7269\u306b\u306a\u308b\u3068\u3068\u3082\u306b\u3001\u4f01\u696d\u306f\u7af6\u4e89\u3057\u3001CSR\u554f\u984c\u3092\u5171\u540c\u7814\u7a76\u3059\u308b\u3067\u3057\u3087\u3046\u3002\u591a\u6570\u306eCSR\u683c\u4ed8\u3051\u306f\u3001\u8a55\u5224\u7814\u7a76\u6240\u306e2011\u5e74\u306e\u300c\u30d1\u30eb\u30b9\u30fb\u30b5\u30fc\u30d9\u30a4\u300d\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3068\u540c\u3058\u304f\u3001CSR\u7af6\u4e89\u306e\u6839\u62e0\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u3001CSR\u304c\u4f1a\u793e\u306e\u8a55\u5224\u306e40%\u4ee5\u4e0a\u306e\u539f\u56e0\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n

\u88dc\u8db3\uff1a\u55b6\u5229\u4f01\u696d\uff08\u4e3b\u306b\u682a\u5f0f\u4f1a\u793e\uff09\u540c\u58eb\u3067\u30bf\u30c3\u30b0\u3092\u7d44\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3082CSR\u3002\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u696d\u754c\u56e3\u4f53\u304c\u30e9\u30a4\u30d0\u30eb\u540c\u58eb\u306e\u4f01\u696d\u3092\u53c2\u52a0\u3055\u305b\u308b\u306a\u3093\u3066\u3053\u3068\u3082\u3002\u3053\u306e\u52d5\u304d\u306f\u65e5\u672c\u3067\u306f\u3042\u307e\u308a\u9032\u307e\u306a\u3044\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u50d5\u306fCSR\u3092\u5171\u306b\u5b66\u3076\u5834\u3092\u4f5c\u308a\u3001\u5fae\u3005\u305f\u308b\u8ca2\u732e\u3067\u3059\u304c\u3001\u3053\u306e\u52d5\u304d\u3092\u52a0\u901f\u3055\u305b\u3066\u3044\u3053\u3046\u3068\u601d\u3063\u3066\u307e\u3059\u3002<\/p>\n

6. \u30a8\u30b7\u30ab\u30eb\u6d88\u8cbb<\/h2>\n

\u8cfc\u5165\u306e\u6c7a\u5b9a\u3092\u4e0b\u3059\u5834\u5408\u3001\u6d88\u8cbb\u8005\u306f\u30a8\u30b7\u30ab\u30eb\u5ea6\u5408\u3044\u3092\u5927\u3044\u306b\u6c17\u306b\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u300c\u30b0\u30ea\u30fc\u30f3\u306e\u30e9\u30d9\u30eb\u300d\u306f\u9577\u3044\u9593\u5b58\u5728\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u306e\u6301\u7d9a\u6027\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u306f\u305d\u306e\u4e0a\u3078\u3044\u304d\u307e\u3057\u305f\u3002\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u304c\u88fd\u54c1\u306e\u305f\u3081\u306ePOS\u30b7\u30b9\u30c6\u30e0\u306e\u30e9\u30d9\u30eb\u306b\u73fe\u308f\u308c\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u5c06\u6765\u306b\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3092\u65e2\u306b\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306b\u5f37\u3044\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u30b0\u30ea\u30fc\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3001\u30c6\u30a3\u30f3\u30d0\u30fc\u30e9\u30f3\u30c9\u306eEarthkeepers\u30e9\u30a4\u30f3(\u300c\u81ea\u7136\u306f\u30d2\u30fc\u30ed\u30fc\u3092\u5fc5\u8981\u3068\u3057\u307e\u3059\u300d)\u306e\u3088\u3046\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u306b\u57fa\u3065\u3044\u3066\u8ced\u91d1\u3092\u5f15\u304d\u4e0a\u3052\u308b\u30682012\u5e74\u306b\u4e88\u60f3\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u6050\u3089\u304f\u3001\u30a8\u30b3\u6c17\u306b\u304b\u3051\u3089\u308c\u305f\u5e83\u544a\u7528\u306e\u9ad8\u6f6e\u6a19\u306f\u5149\u308a\u8f1d\u304f\u30d1\u30bf\u30b4\u30cb\u30a2\u306e\u3067\u3057\u305f\u300c\u3053\u306e\u30b8\u30e3\u30b1\u30c3\u30c8\u3092\u8cb7\u308f\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u300d\u901a\u4fe1\u3002\u300c\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6210\u9577\u3057\u7d9a\u3051\u308b\u6642\u3001\u6d88\u8cbb\u8005\u306f\u3088\u308a\u591a\u304f\u306e\u7269\u3092\u5207\u671b\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u305d\u306e2010\u5e74\u306e\u30b3\u30fc\u30ba\u5e02\u5834\u3067\u306e\u30b3\u30fc\u30f3\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30a4\u30b7\u30e7\u30f3\u30ba\u306e\u5831\u544a\u304c\u52c9\u5f37\u306b\u306a\u308a\u307e\u3059\u3002\u5b9f\u969b\u3001\u30a2\u30e1\u30ea\u30ab\u4eba\u306e83\u30d1\u30fc\u30bb\u30f3\u30c8\u306f\u3001\u30b3\u30fc\u30ba\u3092\u652f\u63f4\u3059\u308b\u305f\u3081\u306b\u305d\u308c\u3089\u304c\u4f7f\u7528\u3059\u308b\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u304a\u3088\u3073\u5c0f\u58f2\u308a\u696d\u8005\u306eMORE\u3092\u671b\u307f\u307e\u3059\u3002\u300d<\/p>\n

\u88dc\u8db3\uff1a\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u9032\u3080\u3067\u3057\u3087\u3046\u3068\u3044\u3046\u8a71\u3057\u3002\u3053\u3053\u3067\u306e\u201c\u30b3\u30fc\u30ba\u201d\u3068\u306f\u3001\u5927\u7fa9\u3068\u3044\u3046\u3088\u308a\u201c\u539f\u56e0\u201d\u3068\u89e3\u91c8\u3057\u305f\u307b\u3046\u304c\u308f\u304b\u308a\u3084\u3059\u3044\u3067\u3057\u3087\u3046\u3002\u3064\u307e\u308a\u3001\u793e\u4f1a\u7684\u8ab2\u984c\u306e\u539f\u56e0\u3092\u89e3\u6c7a\u3057\u3046\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u306d\u3002\u3053\u308c\u306f2012\u5e74\u3082\u9032\u3080\u3067\u3057\u3087\u3046\u3002\u5b9f\u969b\u3001\u9707\u707d\u652f\u63f4\u306e\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u53bb\u5e74\u3082\u305d\u3046\u3067\u3059\u304c\u3001\u4eca\u5e74\u304b\u3089\u59cb\u3081\u308b\u5927\u624b\u304c\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3057\u306d\u3002<\/p>\n

7. \u5185\u90e8\u6d78\u900f<\/h2>\n

PriceWaterhouseCoopers\u306f\u3001\u5343\u5e74\u796d\u306e88%(\u3059\u306a\u308f\u3061\u300c\u30a8\u30b3\u30fc\u56e3\u584a\u4e16\u4ee3\u300d)\u304c\u5f37\u3044CSR\u4fa1\u5024\u306b\u57fa\u3065\u3044\u305f\u96c7\u7528\u8005\u3092\u9078\u3076\u3053\u3068\u3092\u77e5\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u300186%\u306f\u3001\u4f1a\u793e\u306eCSR\u304c\u8a55\u4fa1\u3059\u308b\u5834\u5408\u306b\u53bb\u308b\u3053\u3068\u304c\u3001\u3082\u306f\u3084\u305d\u308c\u3089\u306e\u671f\u5f85\u306b\u4f1a\u308f\u306a\u304b\u3063\u305f\u3068\u601d\u3046\u3067\u3057\u3087\u3046\u3002\u65b0\u4e16\u4ee3\u304c\u4f01\u696d\u56fd\u5bb6\u30a2\u30e1\u30ea\u30ab\u4e2d\u306e\u4ed5\u4e8b\u306b\u884c\u304f\u3068\u3068\u3082\u306b\u3001CSR\u7684\u4fa1\u5024\u89b3\u3092\u5099\u3048\u305f\u5f37\u3044\u793e\u4f1a\u6b63\u7fa9\u4fa1\u5024\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u540c\u6642\u306b\u3001\u4f1a\u793e\u306f\u300c\u7dd1\u306b\u306a\u308b\uff08\u74b0\u5883\u8ca0\u8377\u304c\u4f4e\u304f\u306a\u308b\u3053\u3068\uff09\u300d\u3088\u3046\u306b\u307e\u3059\u307e\u3059\u5727\u529b\u3092\u304b\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u5185\u90e8\u304b\u3089\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u5909\u66f4\u3057\u305f\u3044CSR\u5c02\u9580\u5bb6\u306e\u305f\u3081\u306b\u751f\u307f\u51fa\u3055\u308c\u305f\u3001\u3088\u308a\u591a\u304f\u306e\u4ed5\u4e8b\u3092\u898b\u304b\u3051\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u308c\u3089\u306e\u4fa1\u5024\u4f53\u7cfb\u306e\u5168\u4f53\u306b\u308f\u305f\u3063\u3066\u305d\u308c\u3089\u306e\u74b0\u5883\u4e0a\u3001\u793e\u4f1a\u30fb\u502b\u7406\u306e\u6210\u7e3e\u3092\u6539\u5584\u3059\u308b\u306e\u3092\u652f\u63f4\u3059\u308b\u305f\u3081\u306b\u3001\u3059\u3079\u3066\u306e\u4f01\u696d\u306f\u4eba\u3005\u3092\u635c\u3057\u3066\u3044\u307e\u3059\u3002CSR\u4ed5\u4e8b\u3092\u5c02\u9580\u3068\u3059\u308b\u30a8\u30ec\u30f3Weinreb\u304a\u3088\u3073\u30de\u30fc\u30b5Montag\u30d6\u30e9\u30a6\u30f3\u306e\u3088\u3046\u306a\u30ea\u30af\u30eb\u30fc\u30bf\u30fc\u304c\u3044\u307e\u3059\u3002<\/p>\n

\u88dc\u8db3\uff1aCSR\u304c\u50cd\u304f\u4eba\u9593\u306b\u3068\u3063\u3066\u3001\u5f37\u3044\u52d5\u6a5f\u3068\u306a\u308a\u3046\u308b\u3002\u305d\u3046\u8a00\u3044\u305f\u3044\u3093\u3067\u3059\u304b\u306d\u30022011\u5e74\u3001\u6771\u65e5\u672c\u5927\u9707\u707d\u304c\u3042\u308a\u3001\u793e\u4f1a\u3068\u81ea\u5206\u3068\u306e\u95a2\u308f\u308a\u306b\u95a2\u5fc3\u3092\u6301\u3063\u305f\u4eba\u3082\u591a\u3044\u306e\u3067\u3001\u3053\u306e\u50be\u5411\u3082\u65e5\u672c\u3067\u3082\u9032\u307f\u305d\u3046\u3067\u3059\u306d\u3002<\/p>\n

8. \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2<\/h2>\n

\u4eca\u3001\u30d5\u30a7\u30fc\u30b9\u30d6\u30c3\u30af\u3068\u30c4\u30a4\u30c3\u30bf\u30fc\u306f\u4efb\u610f\u306e\u91cd\u5927\u306aCSR\u30d7\u30ed\u30b0\u30e9\u30e0\u7528\u306e\u672c\u8cea\u7684\u306a\u4f1d\u9054\u624b\u6bb5\u3067\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u5c48\u5f37\u306a\u6bce\u5e74\u306eCSR\u5831\u544a\u66f8\u306e\u7f6e\u63db\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u3089\u306e\u5831\u544a\u66f8\u306f\u3001\u4e3b\u3068\u3057\u3066\u4e8b\u5b9f\u3092\u8abf\u3079\u3066\u5b9f\u884c\u3092\u985e\u5225\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u305f\u307e\u3059\u307e\u3059\u9759\u7684\u306a\u53c2\u8003\u56f3\u66f8\u3067\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u30b9\u30c6\u30a4\u30af\u30db\u30eb\u30c0\u30fc\u304c\u4f1a\u793e\u306eCSR\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u76f4\u63a5\u5bfe\u8a71\u3059\u308b\u9053\u3092\u958b\u304d\u307e\u3059\u3002<\/p>\n

\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u3088\u3063\u3066\u3001\u4f1a\u793e\u306f\u3001\u5f7c\u3089\u306eCSR\u6210\u7e3e\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u3066\u3001\u4efb\u610f\u306e\u793e\u4f1a\u7684\u8ab2\u984c\u306b\u3064\u3044\u3066\u306e\u30b9\u30c6\u30a4\u30af\u30db\u30eb\u30c0\u30fc\u610f\u898b\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u4eba\u3005\u306e\u652f\u6301\u7372\u5f97\u3092\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u307e\u3060\u975e\u5e38\u306b\u65b0\u3057\u3044\u3002\u4f01\u696d\u306f\u4f7f\u7528\u6cd5\u3092\u5b8c\u6210\u3057\u3066\u3044\u307e\u305b\u3093\u3001\u3057\u304b\u3057\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u4f59\u88d5\u304c\u306a\u3044\u30b2\u30fc\u30e0\u3067\u3042\u308b\u3053\u3068\u306f\u660e\u3089\u304b\u3067\u3059\u3002<\/p>\n

\u88dc\u8db3\uff1a\u50d5\u3082\u305d\u308c\u306f\u611f\u3058\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u65e5\u672c\u4f01\u696d\u306eCSR\u90e8\u304c\u30c4\u30a4\u30c3\u30bf\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u306f\u3001\u3054\u304f\u4e00\u90e8\u300210\u793e\u7a0b\u5ea6\u3067\u3057\u3087\u3046\u304b\u3002PR\u30fb\u5e83\u5831\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u3001CSR\u95a2\u9023\u60c5\u5831\u3092\u6d41\u3059\u30b9\u30bf\u30a4\u30eb\u306e\u65b9\u304c\u5727\u5012\u7684\u306b\u591a\u3044\u3067\u3059\u3002\u50be\u5411\u3068\u3057\u3066\u9855\u5728\u5316\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3051\u3069\u30012012\u5e74\u4e2d\u306b\u306f\u3042\u307e\u308a\u5897\u3048\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3067\u3059\u306d\u3002<\/p>\n

9. \u4eba\u6a29<\/h2>\n

\u4eba\u6a29\u3068\u591a\u56fd\u7c4d\u4f01\u696d\u306b\u95a2\u3059\u308b\u300c\u30e9\u30ae\u30fc\u30ec\u30dd\u30fc\u30c8\u300d\u306e2008\u5e74\u306e\u51fa\u7248\u4ee5\u6765\u3001\u4f1a\u793e\u306f\u4fa1\u5024\u4f53\u7cfb\u3092\u6a2a\u5207\u3063\u3066\u4eba\u6a29\u554f\u984c\u306b\u6c17\u4ed8\u3044\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u4e3b\u306a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u63a2\u7d22\u4f1a\u793e\u306f\u3001\u300c\u30a2\u30e9\u30d3\u30a2\u306e\u6625\u300d\u306e\u8a00\u8ad6\u306e\u81ea\u7531\u306e\u4fdd\u8b77\u304b\u3089\u6291\u5727\u7684\u306a\u653f\u6a29\u3067\u53cd\u4f53\u5236\u6d3e\u3092\u8b58\u5225\u3059\u308b\u3053\u3068\u3092\u5f37\u3044\u3089\u308c\u308b\u3053\u3068\u306b\u53ca\u3076\u57fa\u672c\u7684\u4eba\u6a29\u8cea\u554f\u306b\u5dfb\u304d\u8fbc\u307e\u308c\u307e\u3059\u3002\u4e8b\u60c5\u306b\u901a\u3058\u3066\u3044\u308b\u30b9\u30c6\u30a4\u30af\u30db\u30eb\u30c0\u30fc\u306e\u9593\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u3001\u900f\u660e\u5316\u304a\u3088\u3073\u5897\u52a0\u3059\u308b\u671f\u5f85\u306e\u6642\u9593\u3067\u3001\u4eba\u6a29\u4fb5\u5bb3\u3067\u306e\u6697\u9ed9\u306e\u5171\u72af\u3055\u3048\u3001\u5371\u967a\u5ea6\u306f\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002\u8ce2\u660e\u306a\u4f1a\u793e\u306f\u30012012\u5e74\u306b\u4eba\u6a29\u653f\u7b56\u3068\u4e8b\u4f8b\u3092\u3088\u304f\u898b\u3066\u3001\u3069\u3093\u306a\u8ca0\u50b5\u3082\u7de9\u548c\u3059\u308b\u305f\u3081\u306b\u884c\u52d5\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u88dc\u8db3\uff1a\u65e5\u672c\u4ee5\u5916\u306b\u652f\u5e97\u30fb\u652f\u793e\u3092\u6301\u3064\u4f01\u696d\u306b\u306f\u3001\u6700\u91cd\u8981\u8ab2\u984c\u3068\u306a\u308a\u3046\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u65e5\u672c\u3067\u9045\u308c\u3066\u3044\u308b\u3001CSR\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u4e2d\u3067\u3082\u7279\u306b\u91cd\u8981\u306a\u90e8\u5206\u3067\u3059\u3002\u3053\u306e\u3042\u305f\u308a\u306f\u65e5\u672c\u306b\u6210\u529f\u4e8b\u4f8b\u304c\u307b\u3068\u3093\u3069\u306a\u3044\u306e\u3067\u3001\u6d77\u5916\u306e\u4f01\u696d\u52d5\u5411\u3092\u53c2\u7167\u306b\u3059\u308b\u306e\u304c\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

10. \u5730\u7403<\/h2>\n

2011\u5e74\u306b\u306f\u3001\u4e16\u754c\u306e\u4eba\u53e3\u304c70\u5104\u4eba\u3092\u4e0a\u56de\u308a\u307e\u3057\u305f\u300270\u5104\u3067\u3055\u3048\u3001\u79c1\u305f\u3061\u306f\u30de\u30eb\u30b5\u30b9\u4e3b\u7fa9\u8005\u3092\u5927\u707d\u5bb3\u3053\u308c\u307e\u3067\u56de\u907f\u3057\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u3088\u308a\u591a\u304f\u306e\u4eba\u3005\u304c\u5730\u7403\u306e\u8cc7\u6e90\u3092\u7af6\u4e89\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u3088\u308a\u52b9\u7387\u7684\u306b\u5897\u52a0\u3057\u7d9a\u3051\u308b\u3067\u3057\u3087\u3046\u3002\u8cc7\u6e90\u3092\u3055\u3089\u306b\u4e00\u5c64\u306b\u4f38\u3070\u3059\u4f01\u696d\u6d3b\u52d5\u306f\u3001\u5c06\u6765\u306e\u52dd\u3061\u7d44\u4f01\u696d\u306e\u305f\u3081\u306bCSR\u3092\u30d3\u30b8\u30cd\u30b9\u306e\u8a2d\u8a08\u539f\u7406\u306b\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u88dc\u8db3\uff1a\u4e16\u754c\u306e\u4eba\u53e3\u304c70\u5104\u4eba\u3092\u8d85\u3048\u305f\u3002\u3053\u308c\u306fCSR\u3068\u7121\u95a2\u4fc2\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u306a\u305c\u306a\u3089\u3001\u305d\u3093\u306a\u6025\u6fc0\u306a\u4eba\u53e3\u5897\u52a0\uff08\u65e5\u672c\u306f\u4eba\u53e3\u304c\u7d14\u6e1b\u3057\u3066\u307e\u3059\u3051\u3069\u306d\uff09\u306e\u4e16\u754c\u3067\u30d3\u30b8\u30cd\u30b9\u3092\u3057\u3066\u3044\u308b\u306e\u3060\u304b\u3089\u3002\u5730\u7403\u3067\u30d3\u30b8\u30cd\u30b9\u3092\u3059\u308b\u306a\u3089\u3001\u5730\u7403\u74b0\u5883\u3072\u3044\u3066\u306f\u5730\u57df\u74b0\u5883\u306b\u8ca2\u732e\u3059\u308b\u3053\u3068\u304c\u5fc5\u9808\u306b\u306a\u308a\u307e\u3059\u3002\uff11\u4eba\u793e\u9577\uff08\u6cd5\u4eba\u3067\u6b63\u793e\u54e1\u304c\u793e\u9577\u306e\u307f\u306e\u4f01\u696d\uff09\u306e\u4f1a\u793e\u3067\u3055\u3048\u3082\u3002<\/p>\n

\u307e\u3068\u3081<\/h2>\n

\u3055\u3066\u300110\u306eCSR\u30c8\u30ec\u30f3\u30c9\u3092\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u3053\u3068\u3055\u3089\u65b0\u3057\u3044\u8996\u70b9\u3070\u304b\u308a\u3067\u306f\u306a\u3044\u3067\u3059\u304c\u3001\u53c2\u8003\u306b\u306f\u306a\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

\u53c2\u7167\uff1aThe Top 10 Trends in CSR for 2012<\/p>\n","protected":false},"excerpt":{"rendered":"

2012\u5e74\u306eCSR\u30ad\u30fc\u30ef\u30fc\u30c9\u30fb\u30d9\u30b9\u30c810 \u307e\u3060\u307e\u3060\u4e16\u754c\u3067\u8a71\u984c\u306e\u60c5\u5831\u7cfb\u30e1\u30c7\u30a3\u30a2\u3001\u30d5\u30a9\u30fc\u30d6\u30b9\u306e\u8a18\u4e8b\u3092\u3001\u8981\u70b9\u3060\u3051\u7ffb\u8a33\u3057\u3066\u50d5\u306a\u308a\u306b\u307e\u3068\u3081\u3066\u307f\u307e\u3059\u3002 \u4e16\u754c\u898f\u6a21\u306e\u8a71\u3057\u306a\u306e\u3067\u65e5\u672c\u3067\u306f\u5f53\u3066\u306f\u307e\u3089\u306a\u3044\u90e8\u5206\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u3042\u305f\u308a\u3082\u3061\u3087\u3044\u3063 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_xw_keep_modified_date":false,"footnotes":""},"categories":[898,57],"tags":[1052,159,251,480,252,165,245],"class_list":{"0":"post-598","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-898","7":"category-csr","8":"tag-csr2012","9":"tag-csr","11":"tag-social-return-on-investment","12":"tag-sroi","13":"tag-165","14":"tag-245"},"xw_count_pv":"","_links":{"self":[{"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/posts\/598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=598"}],"version-history":[{"count":14,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/posts\/598\/revisions"}],"predecessor-version":[{"id":17300,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/posts\/598\/revisions\/17300"}],"wp:attachment":[{"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}