{"id":4710,"date":"2013-05-10T08:00:08","date_gmt":"2013-05-09T23:00:08","guid":{"rendered":"http:\/\/andomitsunobu.net\/?p=4710"},"modified":"2020-04-26T16:12:46","modified_gmt":"2020-04-26T07:12:46","slug":"csr%e3%81%ae%e6%9c%aa%e6%9d%a5%e3%81%af%e3%80%81%e3%82%b3%e3%83%9f%e3%83%a5%e3%83%8b%e3%82%b1%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%a7%e3%81%af%e3%81%aa%e3%81%8f%e3%83%87%e3%82%b6%e3%82%a4","status":"publish","type":"post","link":"https:\/\/andomitsunobu.net\/?p=4710","title":{"rendered":"CSR\u306e\u672a\u6765\u306f\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u306a\u304f\u30c7\u30b6\u30a4\u30f3\u306b\u3042\u308b"},"content":{"rendered":"

\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u306a\u304f\u30c7\u30b6\u30a4\u30f3\u3092<\/h2>\n

\u5148\u65e5\u8a71\u984c\u306b\u306a\u3063\u305f\u3001Sustainable Brands<\/a>\u306e\u8a18\u4e8b\u306e\u7d39\u4ecb\u3067\u3059\u3002
\n▶The Future of Sustainability Is Design, Not Communication<\/p>\n

\u300cCSR\u306e\u672a\u6765\u306f\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u306a\u304f\u30c7\u30b6\u30a4\u30f3\u306b\u3042\u308b\u300d\u3063\u3066\u306a\u8a18\u4e8b\u3067\u3059\u3002
\n\u5185\u5bb9\u3068\u3057\u3066\u306f\u3001\u4f01\u696d\u30d6\u30e9\u30f3\u30c9\u3068\u6d88\u8cbb\u8005\u306e\u4fa1\u5024\u89b3\u306e\u5909\u5bb9\u3001
\n\u30b5\u30b9\u30c6\u30a3\u30ca\u30d3\u30ea\u30c6\u30a3\uff08CSR\uff09\u7684\u4fa1\u5024\u89b3\u306e\u6d78\u900f\u306a\u3069\u306b\u3064\u3044\u3066\u66f8\u3044\u3066\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u5e83\u544a\u3068\u304b\u5e83\u5831\u62c5\u5f53\u306e\u65b9\u3067\u3042\u308c\u3070\u3001\u50d5\u306e\u6982\u8981\u89e3\u8aac\u3082\u3067\u3059\u304c\u3001
\n\u539f\u6587\u306e\u8a73\u7d30\u3092\u305c\u3072\u8aad\u3093\u3067\u3044\u305f\u3060\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

\u4f01\u696d\u30d6\u30e9\u30f3\u30c9\u3092\u8a9e\u308b\u306e\u306bCSR\u306b\u3064\u3044\u3066\u89e6\u308c\u306a\u3044\u3001
\n\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u696d\u754c\uff08\uff1f\uff09\u306e\u65b9\u3005\u306b\u3082\u305c\u3072\u539f\u6587\u3092\u30aa\u30b9\u30b9\u30e1\u3057\u307e\u3059\u3002
\n\u305f\u3060\u3001\u30bf\u30a4\u30c8\u30eb\u304c\u30b9\u30c8\u30ec\u30fc\u30c8\u3059\u304e\u308b\u3068\u3044\u3046\u304b\u3001\u5927\u3052\u3055\u3059\u304e\u308b\u611f\u3058\u306f\u3057\u307e\u3059\u304c\u2026\u3002<\/p>\n

CSR\u306e\u672a\u6765\u306f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u306a\u304f\u3001\u30c7\u30b6\u30a4\u30f3\u3067\u3042\u308b<\/h2>\n

\u5e83\u544a\u306e\u672a\u6765\u306f\u30e1\u30c3\u30bb\u30fc\u30b8\u3067\u306f\u306a\u304f\u3001\u4f53\u9a13\u3067\u3042\u308b<\/strong>
\nThe future of advertising is experiences, not messages.<\/p>\n

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\u672a\u6765\u3078\u306e\u884c\u52d5\u5909\u5316\u306f\u60c5\u5831\u3067\u306f\u306a\u304f\u3001\u6587\u8108\u3067\u3042\u308b<\/strong>
\nThe future of behaviour change is context, not information.<\/p>\n

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\u672a\u6765\u306e\u4fa1\u5024\u5909\u5bb9\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u6240\u6709\u3067\u306f\u306a\u304f\u3001\u30a2\u30af\u30bb\u30b9\u3067\u3042\u308b<\/strong>
\nThe future of value exchange is access, not ownership.<\/p>\n

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\u672a\u6765\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u5546\u54c1\u3067\u306f\u306a\u304f\u3001\u30b5\u30fc\u30d3\u30b9\u306b\u306a\u308b<\/strong>
\nThe future of brand is service, not product.<\/p>\n

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\u307e\u3068\u3081<\/h2>\n

\u3044\u304b\u304c\u3067\u3057\u305f\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n

\u3056\u3063\u304f\u308a\u307e\u3068\u3081\u3066\u3057\u307e\u3048\u3070\u3001\u4fa1\u5024\u89b3\u306e\u5909\u5bb9\u306b\u3064\u3044\u3066\u8ff0\u3079\u3089\u308c\u3066\u3044\u308b\u3082\u306e\u3067\u3001
\n\u4fa1\u5024\u306e\u30b7\u30d5\u30c8\u304c\u8d77\u304d\u3066\u3044\u3066\u3001\u305d\u308c\u3092\u8a8d\u8b58\u3057\u307e\u3057\u3087\u3046\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u30b7\u30a7\u30a2\u3001\u30b7\u30d5\u30c8\u3001\u30b5\u30b9\u30c6\u30a3\u30ca\u30d6\u30eb\u3001CSR\u3001\u30af\u30e9\u30a6\u30c9\u3001\u30ed\u30cf\u30b9\u306a\u3069\u3001
\n\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u9818\u57df\u3060\u3051\u3067\u306a\u304f\u3001
\n\u30c8\u30fc\u30bf\u30eb\u3067\u300c\u4f01\u696d\u30d6\u30e9\u30f3\u30c9\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u300d\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n

\u8ff0\u3079\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u306f\u3001\u6700\u65b0\u306e\u30d6\u30e9\u30f3\u30c9\u8ad6\u307f\u305f\u3044\u306a\u611f\u3058\u3067\u3059\u3002
\nCSR\u304c\u91cd\u70b9\u7684\u306b\u8a9e\u3089\u308c\u308b\u3042\u305f\u308a\u3001\u4eca\u3063\u307d\u3044\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u306d\u3002<\/p>\n

CSR\u3068\u4e00\u8a00\u3067\u3044\u3063\u3066\u3082\u3001\u69d8\u3005\u306a\u5206\u91ce\u304c\u3042\u308a\u307e\u3059\u304c\u3001
\n\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u3042\u308a\u65b9\u3001\u6d88\u8cbb\u8005\u306e\u4fa1\u5024\u89b3\u306a\u3069\u304c\u3001\u76f4\u63a5\u95a2\u308f\u308b\u6642\u4ee3\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u3001\u3068\u3002<\/p>\n

\u5909\u5316\u304c\u78ba\u5b9f\u306b\u8d77\u304d\u3066\u3044\u308b\u4e16\u754c\u3067\u3042\u306a\u305f\u306e\u4f1a\u793e\u306f\u3001
\nCSR\u6d3b\u52d5\u3092\u901a\u3058\u3066\u3001\u3069\u3093\u306a\u672a\u6765\u3092\u30c7\u30b6\u30a4\u30f3\u3057\u3066\u3044\u307e\u3059\u304b\uff1f<\/p>\n","protected":false},"excerpt":{"rendered":"

\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u306a\u304f\u30c7\u30b6\u30a4\u30f3\u3092 \u5148\u65e5\u8a71\u984c\u306b\u306a\u3063\u305f\u3001Sustainable Brands\u306e\u8a18\u4e8b\u306e\u7d39\u4ecb\u3067\u3059\u3002 ▶The Future of Sustainability Is Design, Not Co […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_xw_keep_modified_date":false,"footnotes":""},"categories":[5],"tags":[175,59,356,3741],"class_list":["post-4710","post","type-post","status-publish","format-standard","hentry","category-5","tag-csr"],"xw_count_pv":"","_links":{"self":[{"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/posts\/4710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4710"}],"version-history":[{"count":4,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/posts\/4710\/revisions"}],"predecessor-version":[{"id":17641,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/posts\/4710\/revisions\/17641"}],"wp:attachment":[{"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}