{"id":3854,"date":"2013-02-13T08:30:03","date_gmt":"2013-02-12T23:30:03","guid":{"rendered":"http:\/\/andomitsunobu.net\/?p=3854"},"modified":"2020-04-25T17:20:44","modified_gmt":"2020-04-25T08:20:44","slug":"%e3%82%b0%e3%83%aa%e3%83%bc%e3%83%b3%e3%82%a6%e3%82%a9%e3%83%83%e3%82%b7%e3%83%a5%e3%82%92%e5%9b%9e%e9%81%bf%e3%81%9b%e3%82%88%ef%bc%81csr%e3%82%b3%e3%83%9f%e3%83%a5%e3%83%8b%e3%82%b1%e3%83%bc","status":"publish","type":"post","link":"https:\/\/andomitsunobu.net\/?p=3854","title":{"rendered":"\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u4e8b\u4f8b\uff01CSR\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u4e0d\u4fe1\u611f\u3092\u6392\u9664\u3059\u308b\u305f\u3081\u306e\u300c10\u306e\u57fa\u6e96\u300d\u3068\u300c7\u3064\u306e\u7f6a\u300d"},"content":{"rendered":"

\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u306aCSR\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/h2>\n

\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u3068\u306f\u3001CSR\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u6700\u3082\u5371\u60e7\u3059\u3079\u304d\u4e8b\u8c61\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n

\u5148\u65e5\u3082\u3001\u4fa1\u5024\u8a34\u6c42\u304c\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\uff08\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30f3\u30b0\uff09\u3092\u3001\u672c\u8cea\u7684\u306b\u56de\u907f\u3059\u308b\u4e00\u3064\u306e\u65b9\u6cd5\u3068\u63d0\u793a\u3057\u307e\u3057\u305f\u3002\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u306e\u4e8b\u4f8b\u3092\u6319\u3052\u308b\u3068\u304d\u308a\u304c\u306a\u3044\u306e\u3067\u3059\u304c\u3001\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u306e\u610f\u5473\u304c\u308f\u304b\u3089\u306a\u3044\u3068\u3044\u3046\u4f01\u696d\u304c\u3042\u307e\u308a\u306b\u3082\u591a\u3044\u3088\u3046\u306a\u5370\u8c61\u3067\u3059\u3002<\/p>\n

\u53c2\u7167\uff1a\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u3092\u9632\u6b62\u305b\u3088\uff01CSR\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u6b21\u306e\u4e00\u624b\u306f\u201d\u4fa1\u5024\u8a34\u6c42\u201d\uff1f<\/a><\/p>\n

\u3067\u3082\u3001\u67a0\u7d44\u307f\u304c\u3042\u308c\u3070\u3001\u3082\u3063\u3068\u308f\u304b\u308a\u3084\u3059\u3044\u3088\u306d\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u5177\u4f53\u7684\u306a\u57fa\u6e96\u3092\u4e8c\u3064\u7d39\u4ecb\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002\u3044\u308f\u3086\u308b\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u30ac\u30a4\u30c9\u3067\u3059\u3002<\/p>\n

\u30e1\u30e2\u5e33\u306b\u30b3\u30d4\u30da\u3057\u3066\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u69cb\u7bc9\u306e\u969b\u306b\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u4e0b\u3055\u3044\u3002<\/p>\n

\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u306e10\u306e\u57fa\u6e96<\/h2>\n

\uff11\u3001\u66d6\u6627\u306a\u5370\u8c61\u306e\u8a00\u8449\u306f\u907f\u3051\u308b<\/strong>
\n\u660e\u77ad\u306a\u610f\u5473\u3092\u6301\u305f\u306a\u3044\u8a00\u8449\u3084\u7528\u8a9e\u306f\u907f\u3051\u308b\u3002
\n\u4f8b\u3048\u3070\u3001\u300c\u30a8\u30b3\u30fb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u300d\u3002\u5177\u4f53\u6027\u306b\u6b20\u3051\u308b\u3002<\/p>\n

\uff12\u3001\u74b0\u5883\u6c5a\u67d3\u306a\u3069\u3001\u5370\u8c61\u304c\u60aa\u3044\u4f01\u696d\u306f\u30b0\u30ea\u30fc\u30f3\u5546\u54c1\u3092\u58f2\u308b\u306e\u3092\u907f\u3051\u308b<\/strong>
\n\u4f8b\u3048\u3070\u3001\u300c\u6cb3\u5ddd\u6c5a\u67d3\u3092\u3082\u305f\u3089\u3059\u5de5\u5834\u3067\u751f\u7523\u3055\u308c\u308b\u6301\u7d9a\u6027\u306e\u9ad8\u3044\u96fb\u7403\u300d\u3002\u74b0\u5883\u8ca0\u8377\u3092\u88fd\u9020\u3067\u304b\u3051\u3066\u3044\u308b\u3044\u308b\u4ee5\u4e0a\u3001\u5b8c\u5168\u306b\u30b0\u30ea\u30fc\u30f3\u3067\u3042\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3002<\/p>\n

\uff13\u3001\u6697\u793a\u7684\u306a\u56f3\u306f\u907f\u3051\u308b<\/strong>
\n\u8a3c\u660e\u3055\u308c\u3066\u3044\u306a\u3044\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u74b0\u5883\u306b\u826f\u3044\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u6697\u793a\u3059\u308b\u3088\u3046\u306a\u30a4\u30e1\u30fc\u30b8\u56f3\u3002\u4f8b\u3048\u3070\u3001\u7159\u7a81\u304b\u3089\u7159\u306e\u5909\u308f\u308a\u306b\u82b1\u304c\u6392\u51fa\u3055\u308c\u308b\u56f3\u3002<\/p>\n

\uff14\u3001\u7684\u5916\u308c\u306e\u4e3b\u5f35\u306f\u907f\u3051\u308b<\/strong>
\n\u5168\u4f53\u7684\u306b\u306f\u74b0\u5883\u6d3b\u52d5\u3092\u9032\u3081\u3066\u3044\u306a\u3044\u306e\u306b\u3001\u3054\u304f\u5c0f\u898f\u6a21\u306a\u74b0\u5883\u6d3b\u52d5\u306e\u307f\u3092\u5f37\u8abf\u3059\u308b\u3002\u30c8\u30fc\u30bf\u30eb\u3067\u793e\u4f1a\u3078\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u63d0\u793a\u3059\u3079\u3057\u3002<\/p>\n

\uff15\u3001\u30c9\u30f3\u30b0\u30ea\u306e\u80cc\u6bd4\u3079\u306f\u907f\u3051\u308b<\/strong>
\n\u74b0\u5883\u6d3b\u52d5\u304c\u5927\u5e45\u306b\u9045\u308c\u3066\u3044\u308b\u7523\u696d\u306e\u306a\u304b\u3067\u540c\u696d\u8005\u3068\u6bd4\u8f03\u3057\u3001\u300c\u540c\u7523\u696d\u3067\u6700\u9ad8\u30ec\u30d9\u30eb\u300d\u3068\u4e3b\u5f35\u3059\u308b\u3053\u3068\u3002\u307e\u305f\u3001\u305d\u306e\u4ed6\u4f01\u696d\u3088\u308a\u3082\u82e5\u5e72\u74b0\u5883\u6d3b\u52d5\u304c\u9032\u3093\u3067\u3044\u308b\u3053\u3068\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3053\u3068\u3002\u81ea\u5206\u305f\u3061\u306e\u30ec\u30d9\u30eb\u306e\u4f4e\u3055\u3092\u8a8d\u8b58\u3059\u3079\u3057\u3002<\/p>\n

\uff16\u3001\u660e\u3089\u304b\u306b\u8ad6\u7406\u6027\u306b\u6b20\u3051\u308b\u5834\u5408\u306f\u907f\u3051\u308b<\/strong>
\n\u5371\u967a\u306a\u5546\u54c1\u3092\u30b0\u30ea\u30fc\u30f3\u5316\u3057\u305f\u3068\u3053\u308d\u3067\u3001\u5b89\u5168\u306b\u306f\u306a\u3089\u306a\u3044\u3002\u4f8b\u3048\u3070\u3001\u300c\u30a8\u30b3\u30fb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30bf\u30d0\u30b3\u300d\u306a\u3069\u3002\u305d\u306e\u8868\u73fe\u306b\u3088\u3063\u3066\u3001\u751f\u547d\u306e\u5371\u6a5f\u3092\u307e\u304d\u6563\u3089\u3059\u3088\u3046\u306a\u3053\u3068\u306f\u3042\u3063\u3066\u306f\u3044\u3051\u306a\u3044\u3002<\/p>\n

\uff17\u3001\u5206\u304b\u308a\u306b\u304f\u3044\u8868\u73fe\u306f\u907f\u3051\u308b<\/strong>
\n\u79d1\u5b66\u8005\u3060\u3051\u304c\u78ba\u8a8d\u3067\u304d\u3001\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306a\u308f\u3051\u306e\u308f\u304b\u3089\u306a\u3044\u8a00\u8449\u3084\u60c5\u5831\u3002\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306f\u8ab0\u306b\u3067\u3082\u308f\u304b\u308b\u3088\u3046\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u73fe\u5b9f\u304b\u3089\u9003\u3052\u3066\u3044\u308b\u3088\u3046\u306b\u3057\u304b\u898b\u3048\u306a\u3044\u3002<\/p>\n

\uff18\u3001\u7a7a\u60f3\u306e\u53cb\u4eba\u3092\u4e3b\u5f35\u3059\u308b\u3053\u3068\u306f\u907f\u3051\u308b<\/strong>
\n\u4f8b\u3048\u3070\u3001\u300c\u30e9\u30d9\u30eb\u300d\u306f\u3042\u305f\u304b\u3082\u7b2c\u4e09\u8005\u304b\u3089\u306e\u627f\u8a8d\u3092\u5f97\u3089\u308c\u305f\u3088\u3046\u306b\u898b\u3048\u308b\u304c\u3001\u4f01\u696d\u304c\u72ec\u81ea\u306b\u4f5c\u3063\u305f\u3082\u306e\u3067\u3042\u308b\u5834\u5408\u3082\u3042\u308b\u3002\u3042\u308b\u7a2e\u306e\u60c5\u5831\u64cd\u4f5c\u3002\u30d0\u30ec\u305f\u3089\u3001\u4e00\u6c17\u306b\u4fe1\u983c\u3092\u5931\u3044\u307e\u3059\u3002<\/p>\n

\uff19\u3001\u8a3c\u62e0\u30bc\u30ed\u306f\u907f\u3051\u308b<\/strong>
\n\u3082\u3061\u308d\u3093\u6b63\u3057\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u8a3c\u62e0\u306f\u3069\u3053\u306b\u3042\u308b\u306e\u304b\u3002\u30af\u30c1\u3060\u3051\u306a\u3089\u3001\u4f55\u3068\u3067\u3082\u8a00\u3048\u308b\u3051\u3069\u3055\u3002<\/p>\n

\uff11\uff10\u3001\u3042\u304b\u3089\u3055\u307e\u306a\u30a6\u30bd\u306f\u907f\u3051\u308b<\/strong>
\n\u5b8c\u5168\u306b\u507d\u9020\u3055\u308c\u305f\u4e3b\u5f35\u3084\u30c7\u30fc\u30bf\u3002\u5b9f\u969b\u306b\u3042\u308b\u304b\u3089\u6016\u3044\u3002<\/p>\n

\u57fa\u6e96\u3092\u4fef\u77b0\u3059\u308b\u3068\u3001\u7d50\u5c40\u3001\u300c\u66d6\u6627\u3067\u6d88\u8cbb\u8005\u306e\u8aa4\u89e3\u3092\u62db\u304f\u8868\u73fe\u300d\u304c\u201c\u60aa\u201d\u306a\u306e\u3067\u3059\u306d\u3002<\/p>\n

\u51fa\u5178\uff1aFuterra\u300cthe Greenwash guide\u300d
\n\u53c2\u7167\uff1a\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306b\u77e5\u3063\u3066\u3082\u3089\u3044\u305f\u3044\u3001CSR\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u201c\u507d\u308a\u201d\u300c\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u300d<\/a><\/p>\n

\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u306e7\u3064\u306e\u7f6a<\/h2>\n

1\u3001\u96a0\u308c\u305f\u30c8\u30ec\u30fc\u30c9\u30aa\u30d5\u306e\u7f6a<\/strong>
\n\u4e00\u90e8\u306e\u5c5e\u6027\u306e\u307f\u62bd\u51fa\u3057\u3001\u305d\u306e\u88fd\u54c1\u304c\u30b0\u30ea\u30fc\u30f3\u3067\u3042\u308b\u3068\u4e3b\u5f35\u3059\u308b\u3053\u3068\u3002<\/p>\n

2\u3001\u8a3c\u660e\u3057\u306a\u3044\u3053\u3068\u306e\u7f6a<\/strong>
\n\u74b0\u5883\u4e3b\u5f35\u3092\u5b9f\u8a3c\u3067\u304d\u306b\u304f\u3044\u3053\u3068\u3002<\/p>\n

3\u3001\u3042\u3044\u307e\u3044\u3055\u306e\u7f6a<\/strong>
\n\u5b9a\u7fa9\u30fb\u610f\u5473\u306e\u5e45\u304c\u3042\u308a\u3001\u6d88\u8cbb\u8005\u306b\u8aa4\u89e3\u3092\u4e0e\u3048\u304b\u306d\u306a\u3044\u8868\u73fe\u306e\u3053\u3068\u3002<\/p>\n

4\u3001\u507d\u308a\u306e\u30e9\u30d9\u30eb\u5d07\u62dd\u306e\u7f6a<\/strong>
\n\u3042\u305f\u304b\u3082\u7b2c\u4e09\u8005\u8a8d\u8a3c\u304c\u3042\u308b\u3088\u3046\u306b\u601d\u308f\u305b\u308b\u8868\u73fe\u306e\u3053\u3068\u3002<\/p>\n

5\u3001\u7684\u5916\u308c\u306e\u7f6a<\/strong>
\n\u5618\u3092\u8a00\u3063\u3066\u306f\u3044\u306a\u3044\u304c\u3001\u6d88\u8cbb\u8005\u306b\u91cd\u8981\u5ea6\u304c\u4f4e\u3044\u90e8\u5206\u3060\u3051\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3053\u3068\u3002<\/p>\n

6\u3001\u300c\u304b\u308d\u3046\u3058\u3066\u826f\u3044\u300d\u7f6a<\/strong>
\n\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u5185\u3067\u306f\u826f\u3044\u3068\u3055\u308c\u308b\u304c\u3001\u4fef\u77b0\u3059\u308b\u3068\u8aa4\u89e3\u3092\u62db\u304d\u304b\u306d\u306a\u3044\u8868\u73fe\u306e\u3053\u3068\u3002<\/p>\n

7\u3001\u5618\u3092\u3064\u304f\u7f6a<\/strong>
\n\u305d\u3082\u305d\u3082\u3001\u201c\u5618\u201d\u3092\u3064\u304f\u3053\u3068\u3002<\/p>\n

\u306a\u306b\u304c\u7f6a\u304b\u3068\u3044\u3046\u3068\u3001\u7d50\u5c40\u3001\u300c\u66d6\u6627\u3067\u6d88\u8cbb\u8005\u306e\u8aa4\u89e3\u3092\u62db\u304f\u8868\u73fe\u300d\u304c\u7f6a\u306a\u306e\u3067\u3059\u306d\u3002<\/p>\n

\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306f\u304d\u3063\u3068\u3053\u3046\u3044\u3046\u3067\u3057\u3087\u3046\u3002\u81ea\u5206\u305f\u3061\u306e\u8868\u73fe\u306f\u9593\u9055\u3063\u3066\u3044\u306a\u3044\u201c\u306f\u305a\u201d\u3060\u3068\u3002<\/p>\n

\u30d0\u30ab\u8a00\u3063\u3066\u3093\u3058\u3083\u306a\u3044\u3088\u3002\u30b0\u30ea\u30fc\u30f3\u30a6\u30a9\u30c3\u30b7\u30e5\u3092\u5224\u65ad\u3059\u308b\u306e\u306f\u6d88\u8cbb\u8005\u30fb\u7b2c\u4e09\u8005\u306a\u3093\u3060\u3088\u3002\u4f5c\u308a\u624b\u306e\u6b63\u7fa9\u62bc\u3057\u4ed8\u3051\u308b\u3093\u3058\u3083\u306a\u3044\u3063\u3066\u8a71\u3057\u3067\u3059\u3088\u3002<\/p>\n

\u51fa\u5178\uff1aTerraChoice\u300cthe Sins of Greenwashing\u300d<\/p>\n

\u307e\u3068\u3081<\/h2>\n

\u3044\u304b\u304c\u3067\u3057\u305f\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n

\u5e83\u544a\u3092\u4f5c\u308b\u3001\u5e83\u544a\u4f1a\u793e\u30fb\u5e83\u544a\u4e3b\u306e\u7121\u77e5\u304c\u3001\u6d88\u8cbb\u8005\u306e\u8aa4\u89e3\u3092\u62db\u304f\u3053\u3068\u3063\u3066\u305f\u304f\u3055\u3093\u3042\u308b\u3068\u601d\u3046\u3093\u3067\u3059\u3002<\/p>\n

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