{"id":3387,"date":"2013-01-28T08:30:10","date_gmt":"2013-01-27T23:30:10","guid":{"rendered":"http:\/\/andomitsunobu.net\/?p=3387"},"modified":"2025-12-01T20:04:50","modified_gmt":"2025-12-01T11:04:50","slug":"csr%e3%81%af%e5%88%a9%e7%9b%8a%e9%80%a3%e5%8b%95%e3%81%97%e3%81%a6%e3%81%84%e3%82%8b%ef%bc%81csr%e9%96%a2%e9%80%a3%e8%aa%bf%e6%9f%bb%e3%80%8cprofits-csr-closely-linked-report%e3%80%8d","status":"publish","type":"post","link":"https:\/\/andomitsunobu.net\/?p=3387","title":{"rendered":"CSR\u306f\u5229\u76ca\u9023\u52d5\u3059\u308b\u5229\u70b9\u3082\u3042\u308b\uff01CSR\u95a2\u9023\u8abf\u67fb\u300cProfits&#038;CSR Closely Linked &#8211; Report\u300d"},"content":{"rendered":"<h2>CSR\u306f\u4f01\u696d\u5229\u76ca\u3068\u306a\u308b\u306e\u304b\uff1f<\/h2>\n<p>\u5148\u6708\u300c<a href=\"https:\/\/probonoaustralia.com.au\" target=\"_blank\" rel=\"noopener noreferrer\">Profits &amp; CSR Closely Linked &#8211; Report<\/a>\u300d\u3068\u3044\u3046\u3001CSR\u306b\u95a2\u3059\u308b\u30d5\u30a9\u30fc\u30c1\u30e5\u30f31000\u4f01\u696d\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u306e\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u8a18\u4e8b\u3092\u8aad\u3093\u3060\u306e\u3067\u30e1\u30e2\u3068\u96d1\u611f\u3092\u3002<\/p>\n<p>\u7d50\u8ad6\u3001CSR\u306f\u30b3\u30b9\u30c8\u3067\u306f\u306a\u3044\uff01CSR\u306f\u5229\u76ca\u3068\u9023\u52d5\u3057\u3066\u3044\u308b\u3001\u3068\u3002CSR\u306f\u4f01\u696d\u5229\u76ca\u3084\u682a\u4e3b\u5229\u76ca\u306b\u3064\u306a\u304c\u308b\u3002\u3053\u308c\u306f\u3044\u308f\u3086\u308b\u300c\u5132\u304b\u308bCSR\u300d\u7684\u306a\u8a71\u3067\u3059\u306d\u3002<\/p>\n<p>\u8a73\u7d30\u306f\u539f\u6587\u3092\u8aad\u3093\u3067\u3044\u305f\u3060\u304f\u3068\u3057\u3066\u3001\u50d5\u304c\u6c17\u306b\u306a\u3063\u305f3\u9805\u76ee\u306b\u3064\u3044\u3066\u8003\u5bdf\u3068\u96d1\u611f\u3092\u3002CSR\u306e\u6982\u5ff5\u304c\u968f\u5206\u304b\u305f\u307e\u3063\u3066\u304d\u3066\u308b\u5370\u8c61\u3002\u305d\u3057\u3066\u305d\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3082\u3002<\/p>\n<h2>Profits &amp; CSR Closely Linked <\/h2>\n<h3>1\u3001the CSR function may disappear<\/h3>\n<p>CSR\u90e8\u306f\u306a\u304f\u306a\u308b\u3093\u3058\u3083\u306a\u3044\u304b\u306a\uff1f\u3063\u3066\u3053\u3068\u3002<\/p>\n<blockquote><p>The report by corporate and investor relations firm Adam Friedman Associates also found that some executives believe the CSR function may disappear altogether as corporations begin to absorb CSR into all aspects of their business and make it a part of every employee\u2019s responsibilities.<\/p>\n<p>\u30a2\u30c0\u30e0\u00b7\u30d5\u30ea\u30fc\u30c9\u30de\u30f3\u30a2\u30bd\u30b7\u30a8\u30a4\u30c4\u793e\u306b\u3088\u308b\u5831\u544a\u66f8\u306b\u304a\u3044\u3066\u3001\u4f01\u696d\u5e79\u90e8\u306e\u4f55\u4eba\u304b\u306f\u3053\u3046\u8a00\u3063\u3066\u307e\u3059\u3002\u300c\u4f01\u696d\u304c\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u3059\u3079\u3066\u306e\u5074\u9762\u306bCSR\u3092\u5438\u53ce\u3057\u3001\u305d\u308c\u3092\u3059\u3079\u3066\u306e\u5f93\u696d\u54e1\u306e\u8cac\u4efb\u306e\u4e00\u90e8\u3068\u3057\u59cb\u3081\u308b\u3068CSR\u306e\u6a5f\u80fd\u304c\u5b8c\u5168\u306b\u6d88\u3048\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u300d\u3068\u3002<\/p><\/blockquote>\n<p>\u50d5\u3082\u4ee5\u524d\u3001CSR\u90e8\u306e\u672a\u6765\u306e\u5f62\u306b\u3064\u3044\u3066\u306e\u8003\u5bdf\u8a18\u4e8b\u3092\u66f8\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u53c2\u7167\uff1a<a href=\"https:\/\/andomitsunobu.net\/?p=2979\" title=\"CSR\u90e8\u3053\u305dCSR\u4ee5\u5916\u306e\u3053\u3068\u306b\u3082\u76ee\u3092\u5411\u3051\u308b\u3079\u304d\uff01\uff1fCSR\u90e8\u306e\u554f\u984c\u70b9\u3068\u672a\u6765\u306e\u5f62\" target=\"_blank\" rel=\"noopener noreferrer\">CSR\u90e8\u3053\u305dCSR\u4ee5\u5916\u306e\u3053\u3068\u306b\u3082\u76ee\u3092\u5411\u3051\u308b\u3079\u304d\uff01\uff1fCSR\u90e8\u306e\u554f\u984c\u70b9\u3068\u672a\u6765\u306e\u5f62<\/a><\/p>\n<p>CSR\u304c\u4f01\u696d\u5185\u306b\u6d78\u900f\u3059\u308c\u3070\u3001CSR\u90e8\u306e\u5b58\u5728\u610f\u7fa9\u306f\u306a\u304f\u306a\u308b\u3001\u3068\u3044\u3046\u306e\u304c\u7d50\u8ad6\u3067\u3059\u3002\u3044\u308d\u3093\u306a\u4eba\u305f\u3061\u3082\u540c\u69d8\u306b\u601d\u3063\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u50d5\u306e\u8003\u3048\u65b9\u306f\u9593\u9055\u3044\u306a\u304b\u3063\u305f\u306e\u304b\u306a\u3041\u3001\u3068\u3002<\/p>\n<h3>2\u3001Motivations behind CSR policy<\/h3>\n<p>CSR\u65b9\u91dd\u306e\u5b9f\u65bd\u80cc\u666f\u306b\u3064\u3044\u3066\u3002<\/p>\n<blockquote><p>The report findings revealed that CSR initiatives contribute to the company\u2019s bottom line. When evaluating motivations behind CSR policy, results signal that the primary motivation behind CSR initiatives lies in the company\u2019s reputation (88%), followed by the company\u2019s competitive positioning and social consciousness (71%). Significantly, profitability (38%) and pending or existing legislation (32%) were determined to be motivating factors.<\/p>\n<p>\u8abf\u67fb\u7d50\u679c\u306f\u3001CSR\u306e\u53d6\u308a\u7d44\u307f\u304c\u4f01\u696d\u306e\u53ce\u76ca\u306b\u8ca2\u732e\u3059\u308b\u3053\u3068\u3092\u660e\u3089\u304b\u306b\u3057\u305f\u3002 CSR\u65b9\u91dd\u3001\u7d50\u679c\u306e\u793a\u5506\u306e\u80cc\u5f8c\u306b\u3042\u308b\u52d5\u6a5f\u3001\u3064\u307e\u308a\u3001CSR\u3078\u306e\u53d6\u308a\u7d44\u307f\u306e\u80cc\u5f8c\u200b\u200b\u306b\u3042\u308b\u4e3b\u306a\u52d5\u6a5f\u306f\u6b21\u306e\u901a\u308a\u3002\u4f1a\u793e\u306e\u8a55\u5224\u30fb\u4fe1\u983c\u306b\u5f71\u97ff\u3059\u308b\u304b\u3089\uff0888\uff05\uff09\u3001\u7af6\u4e89\u529b\u306e\u3042\u308b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3068\u793e\u4f1a\u610f\u8b58\u306e\u305f\u3081\uff0871\uff05\uff09\u3001\u53ce\u76ca\u6027\uff0838\uff05\uff09\u3001\u4fdd\u7559\u4e2d\u307e\u305f\u306f\u73fe\u884c\u6cd5\u5f8b\uff0832\uff05\uff09\u304cCSR\u6d3b\u52d5\u306e\u80cc\u666f\u306b\u3042\u308b\u3068\u3057\u305f\u3002<\/p><\/blockquote>\n<p>\u3053\u306e\u53ce\u76ca\u6027\uff0838\uff05\uff09\u3068\u3044\u3046\u6570\u5b57\u306f\u8208\u5473\u6df1\u3044\u3067\u3059\u306d\u3002\u9ad8\u3044\u5272\u5408\u3068\u3082\u8a00\u3048\u307e\u3059\u304c\u3001\u8a55\u5224\uff0888\uff05\uff09\u306b\u6bd4\u3079\u3066\u534a\u5206\u3057\u304b\u306a\u3044\u3002\u8a55\u5224\u3092\u843d\u3068\u3055\u306a\u3044\u70ba\u306bCSR\u6d3b\u52d5\u3092\u3059\u308b\u306e\u306f9\u5272\u8fd1\u304f\u3002\u3057\u304b\u3057\u3001\u53ce\u76ca\u306b\u3064\u306a\u304c\u308b\u3068\u8003\u3048\u3066\u3044\u308b\u306e\u306f\u305d\u306e\u534a\u5206\u3002<\/p>\n<p>\u65e5\u672c\u3067\u3082\u300c\u8a55\u5224\u3092\u843d\u3068\u3055\u306a\u3044\u70ba\u306b\u300d\u304c9\u5272\u8fd1\u304f\u306e\u7406\u7531\u306b\u306a\u308b\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u53ce\u76ca\u306b\u3064\u306a\u304c\u308b\u3068\u8003\u3048\u308b\u4f01\u696d\u306f4\u5272\u306a\u3044\u3093\u3058\u3083\u306a\u304b\u3041\u2026\u3002<\/p>\n<h3>3\u3001Communication channels<\/h3>\n<p>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30c4\u30fc\u30eb\u306f\u4f55\u304b\u3002<\/p>\n<blockquote><p>When evaluating communication channels corporations use to disseminate information about the organization\u2019s CSR policies, respondents indicated that they most commonly use the company\u2019s website (95%) and the annual report (72%) for CSR-related communication, but more than half of respondents also indicated that they disseminate information via social media (54%) including Facebook and Twitter.<\/p>\n<p>\u7d44\u7e54\u306eCSR\u65b9\u91dd\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u5e83\u3081\u308b\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u30c4\u30fc\u30eb\u3001\u3064\u307e\u308a\u3001\u4f01\u696d\u6d3b\u52d5\u306e\u60c5\u5831\u4f1d\u9054\u624b\u6bb5\u306f\u6b21\u306e\u901a\u308a\u3002\u56de\u7b54\u8005\u304c\u6700\u3082\u4e00\u822c\u7684\u306a\u306e\u306f\u540c\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\uff0895\uff05\uff09\u3001\u6b21\u306f\u3001CSR\u95a2\u9023\u306e\u5e74\u6b21\u5831\u544a\u66f8\uff0872\uff05\uff09\u3001Facebook\u3084Twitter\u306a\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\uff0854\uff05\uff09\u3092\u4ecb\u3057\u3066\u60c5\u5831\u3092\u5e83\u3081\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u305f\u3002<\/p><\/blockquote>\n<p>CSR\u304c\u5229\u76ca\u306b\u5bc6\u63a5\u3057\u3066\u3044\u308b\u306e\u306f\u30ec\u30dd\u30fc\u30c8\u5168\u4f53\u3067\u3060\u3044\u305f\u3044\u7406\u89e3\u3067\u304d\u307e\u3057\u305f\u3002\u50d5\u306f\u305d\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30c1\u30e3\u30f3\u30cd\u30eb\uff08\u60c5\u5831\u4f1d\u9054\u624b\u6bb5\uff09\u306e\u5272\u5408\u306b\u8208\u5473\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\u3001CSR\u5831\u544a\u66f8\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3002CSR\u5831\u544a\u66f8\u3082\u30a6\u30a7\u30d6\u3078\u306e\u4ee5\u964d\u304c\u52a0\u901f\u3057\u3066\u3044\u307e\u3059\u3002\u5b9f\u969b\u53bb\u5e74\u3001\u7d19\u306eCSR\u5831\u544a\u66f8\u3092\u6b62\u3081\u308b\u5927\u624b\u4f01\u696d\u304c\u4f55\u793e\u3082\u3042\u308a\u307e\u3057\u305f\u3088\u306d\u3002<\/p>\n<p>\u7d50\u8ad6\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u4e16\u754c\u3067\u307f\u3066\u3082\u3001\u65e5\u672c\u3067\u307f\u3066\u3082\u3001CSR\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u4e3b\u6226\u5834\u306f\u3001\u30a6\u30a7\u30d6\u306b\u79fb\u3063\u3066\u304d\u3066\u3044\u308b\u3001\u3068\u3044\u3046\u3053\u3068\u3002\u3053\u308c\u3063\u3066\u975e\u5e38\u306b\u8208\u5473\u6df1\u3044\u7d50\u679c\u3067\u3059\u3002<\/p>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u3044\u304b\u304c\u3067\u3057\u305f\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u3061\u3087\u3063\u3068\u8ad6\u70b9\u304c\u305a\u308c\u305f\u6240\u3082\u3042\u308a\u307e\u3057\u305f\u304c\uff08\u7b11\uff09\u3001\u300cCSR\u306f\u30b3\u30b9\u30c8\u3067\u306f\u306a\u3044\uff01\u300d\u3068\u3044\u3046\u6570\u5b57\u3001\u5927\u624b\u4f01\u696d\u62c5\u5f53\u5f79\u54e1\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306a\u3069\u3001CSR\u304c\u4f01\u696d\u5229\u76ca\u3068\u8fd1\u3044\u6240\u306b\u3042\u308b\u306e\u306f\u3054\u7406\u89e3\u3044\u305f\u3060\u3051\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u65e5\u672c\u8a9e\u8a33\u306e\u3068\u3053\u308d\u306f\u3001\u50d5\u306e\u610f\u8a33\u306a\u306e\u3067\u30c6\u30ad\u30c8\u30fc\u306b\u8aad\u3093\u3067\u4e0b\u3055\u3044\u3002<\/p>\n<p>\u82f1\u8a9e\u304c\u82e6\u624b\u306a\u65b9\u3082\u305c\u3072\u539f\u6587\u3092\u8aad\u3093\u3067\u307f\u3066\u4e0b\u3055\u3044\u3002CSR\u95a2\u9023\u306e\u4f01\u753b\u66f8\u30fb\u30d7\u30ec\u30bc\u30f3\u8cc7\u6599\u306b\u3082\u4f7f\u3048\u308b\u30c7\u30fc\u30bf\u3082\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3088\u3002<\/p>\n<p><a href=\"https:\/\/probonoaustralia.com.au\" target=\"_blank\" rel=\"noopener noreferrer\">Profits &amp; CSR Closely Linked &#8211; Report<\/a><\/p>\n<p><strong>\u95a2\u9023\u8a18\u4e8b<\/strong><br \/>\n\u30fb<a href=\"https:\/\/andomitsunobu.net\/?p=9117\" title=\"\u793e\u4f1a\u6027\u3092\u8a8d\u8a3c\u3059\u308b\u300cB\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\uff09\u300d\" target=\"_blank\" rel=\"noopener noreferrer\">\u793e\u4f1a\u6027\u3092\u8a8d\u8a3c\u3059\u308b\u300cB\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u30b3\u30fc\u30dd\u30ec\u30fc\u30b7\u30e7\u30f3\uff09\u300d<\/a><br \/>\n\u30fb<a href=\"https:\/\/andomitsunobu.net\/?p=8474\" title=\"CSV\u3068CSR\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7d76\u5999\u306a\u95a2\u4fc2\u306b\u3064\u3044\u3066\" target=\"_blank\" rel=\"noopener noreferrer\">CSV\u3068CSR\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7d76\u5999\u306a\u95a2\u4fc2\u306b\u3064\u3044\u3066<\/a><br \/>\n\u30fb<a href=\"https:\/\/andomitsunobu.net\/?p=8388\" title=\"\u30c0\u30a4\u30d0\u30fc\u30b7\u30c6\u30a3\u7d4c\u55b6\u306f\u4f01\u696d\u306b\u53ce\u76ca\u3092\u3082\u305f\u3089\u3059\u304c\u3001\u5f93\u696d\u54e1\u304c\u5e78\u305b\u3068\u306f\u9650\u3089\u306a\u3044\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c0\u30a4\u30d0\u30fc\u30b7\u30c6\u30a3\u7d4c\u55b6\u306f\u4f01\u696d\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u304c\u3001\u5f93\u696d\u54e1\u304c\u5e78\u305b\u3068\u306f\u9650\u3089\u306a\u3044<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CSR\u306f\u4f01\u696d\u5229\u76ca\u3068\u306a\u308b\u306e\u304b\uff1f \u5148\u6708\u300cProfits &amp; CSR Closely Linked &#8211; Report\u300d\u3068\u3044\u3046\u3001CSR\u306b\u95a2\u3059\u308b\u30d5\u30a9\u30fc\u30c1\u30e5\u30f31000\u4f01\u696d\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u306e\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u8a18\u4e8b\u3092\u8aad\u3093\u3060 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_xw_keep_modified_date":false,"footnotes":""},"categories":[57,97],"tags":[2424,2178,2426,2425,293,3736,232,1152],"class_list":{"0":"post-3387","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-csr","8":"tag-csr","13":"tag-3736"},"xw_count_pv":"","_links":{"self":[{"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/posts\/3387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3387"}],"version-history":[{"count":12,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/posts\/3387\/revisions"}],"predecessor-version":[{"id":22432,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/posts\/3387\/revisions\/22432"}],"wp:attachment":[{"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}