{"id":2594,"date":"2012-12-14T09:00:18","date_gmt":"2012-12-14T00:00:18","guid":{"rendered":"http:\/\/andomitsunobu.net\/?p=2594"},"modified":"2020-04-30T09:44:54","modified_gmt":"2020-04-30T00:44:54","slug":"2012%e5%b9%b4%e7%89%88%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%81%ab%e6%b4%bb%e3%81%8b%e3%81%9b%ef%bc%81csr%e3%83%bb%e3%82%b3%e3%83%bc%e3%82%ba%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3","status":"publish","type":"post","link":"https:\/\/andomitsunobu.net\/?p=2594","title":{"rendered":"\u4eca\u5e74\u306e\u307e\u3068\u3081\uff01CSR\u30fb\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e8b\u4f8b\u30fb\u8a18\u4e8b12\u9078[2012\u5e74\u7248]"},"content":{"rendered":"

2012\u5e74\u7dcf\u96c6\u7de8\uff01<\/h2>\n

\u3042\u306a\u305f\u306f\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b\u3092\u30a6\u30a7\u30d6\u3067\u63a2\u3057\u3066\u3001\u305d\u306e\u5c11\u306a\u3055\u306b\u56f0\u3063\u305f\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f<\/p>\n

\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3002\u30b3\u30fc\u30ba\u30fb\u30ea\u30ec\u30fc\u30c6\u30c3\u30c9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3082\u8a00\u3044\u307e\u3059\u3002\u6700\u8fd1\u306f\u300c\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u306e\u307b\u3046\u304c\u591a\u3044\u306e\u304b\u306a\u3002\u3064\u307e\u308a\u3001\u5bc4\u4ed8\u4ed8\u304d\u5546\u54c1\u8ca9\u58f2\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u4eca\u56de\u306f\u30012012\u5e74\u306e\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a18\u4e8b\u3092\u53b3\u9078\u3057\u3054\u7d39\u4ecb\u3002\u305f\u3060\u306e\u4e8b\u4f8b\u7d39\u4ecb\u3067\u306f\u306a\u304f\u3001\u3057\u3063\u304b\u308a\u3068\u3057\u305f\u8996\u70b9\u30fb\u8ad6\u8003\u306e\u8a18\u4e8b\u305f\u3061\u3067\u3059\u3002\u304a\u6642\u9593\u3042\u308b\u6642\u306b\u3001\u305c\u3072\u3001\u5168\u90e8\u306e\u8a18\u4e8b\u306b\u76ee\u3092\u901a\u3057\u3066\u307f\u3066\u4e0b\u3055\u3044\u306d\u3002<\/p>\n

\u8ffd\u8a18\uff1a2015\u5e743\u6708<\/strong>
\n\u30fb\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30d3\u30b8\u30cd\u30b9\u3067\u3042\u308b\u3079\u304d3\u3064\u306e\u7406\u7531<\/a>
\n\u30fbCSR\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u304c\u9078\u3076\u3001CSR\u30fb\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b\u306e\u826f\u8a18\u4e8b10\u9078<\/a><\/p>\n

CSR\u30fb\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4f01\u3066\u308b\u305f\u3081\u306e\u53c2\u8003\u8a18\u4e8b10\u9078<\/h2>\n

\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b<\/h3>\n

▶\u304b\u308f\u3044\u3044\uff01\u304c\u5171\u611f\u3068\u793e\u4f1a\u8ca2\u732e\u3092\u30c7\u30b6\u30a4\u30f3\u3057\u3066\u3044\u304f\u4e8b\u4f8b\u300cMINEWATER\u300d
\n\u793e\u4f1a\u8ca2\u732e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u3057\u3066\u8ca9\u58f2\u91cf\u304c244%\u5897\u52a0\u3055\u305b\u305f\u3002\u305d\u306e\u7406\u7531\u306e\u306f\u3069\u3053\u306b\u3042\u308b\u306e\u304b\uff1f\u73fe\u4ee3\u306e\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d2\u30f3\u30c8\u304c\u3001\u3053\u3053\u306b\u3002<\/p>\n

▶\u30e9\u30fc\u30e1\u30f3\u5c4b\u306e\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1f\u5238\u58f2\u6a5f\u3067\u3082\u5bc4\u4ed8\u3067\u304d\u308b\u201c\u771f\u6b66\u54b2\u5f25\u201d\u306b\u884c\u3063\u3066\u304d\u305f\uff01
\n\u5358\u4fa1\u304c\u4f4e\u3044\u98f2\u98df\u5e97\u306f\u3069\u3046\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u3079\u304d\u304b\u3002\u3053\u306e\u8a18\u4e8b\u306f\u5f53\u30d6\u30ed\u30b0\u306e\u6700\u9ad8\u3044\u3044\u306d\uff01\u6570280\u8d8a\u3048\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002<\/p>\n

▶Apple\u793e\u306e\u793e\u4f1a\u8ca2\u732e\u30d7\u30ed\u30c0\u30af\u30c4\u304b\u3089\u5b66\u3076\u3001\u300c(PRODUCT)RED\u300d\u3068\u3044\u3046\u30b9\u30c8\u30fc\u30ea\u30fc
\nRED\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u4f01\u696d\u3068\u306e\u30b3\u30e9\u30dc\uff08\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3067\u6709\u540d\u3067\u3059\u306d\u3002\u5bc4\u4ed8\u5acc\u3044\uff08\u4eca\u307e\u3067\u306f\uff09\u3060\u3063\u305fApple\u793e\u3067\u3082\u53d6\u308a\u7d44\u3093\u3067\u3044\u305f\u306e\u306f\u6709\u540d\u306a\u8a71\u3057\u3067\u3059\u3002<\/p>\n

▶\u304b\u308f\u3044\u3044CSR\u3068\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff01LUSH\u306e\u30a8\u30b7\u30ab\u30eb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u300cHAPPY SHARE PROGRAM\u300d<\/a>
\n\u81ea\u7136\u6d3e\u30b3\u30b9\u30e1\u30d6\u30e9\u30f3\u30c9\u306eLUSH\u306e\u4e8b\u4f8b\u3002\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u7dda\u306a\u3069\u306e\u3088\u3044\u4e8b\u4f8b\u3002<\/p>\n

▶\u30b1\u30f3\u30bf\u30c3\u30ad\u30fc\u306e\u5931\u6557\u304b\u3089\u5b66\u3070\u305b\u3066\u3082\u3089\u304a\u3046\uff01\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e3\u3064\u306e\u6559\u8a13<\/a>
\n2010\u5e74\u306e\u5927\u5931\u6557\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304b\u3089\u5b66\u3076\u3068\u3044\u3046\u8a18\u4e8b\u3002\u30b3\u30fc\u30ba\u306e\u9078\u5b9a\u5931\u6557\u306f\u3001\u9006\u52b9\u679c\u306b\u3057\u304b\u306a\u308a\u307e\u305b\u3093\u3088\u306d\u3002<\/p>\n

▶\u58f2\u4e0a\u500d\u5897\u3082\u53ef\u80fd\uff01\u30b3\u30fc\u30ba\u30fb\u30ea\u30ec\u30fc\u30c6\u30c3\u30c9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3046\u65b9\u6cd5<\/a>
\n\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u826f\u304f\u4e8b\u4f8b\u306b\u6319\u304c\u308b\u30dc\u30eb\u30d3\u30c3\u30af\u3055\u3093\u3060\u3063\u3066\u3001\u58f2\u4e0a2\u500d\u307e\u3067\u3044\u3063\u3066\u3044\u306a\u304b\u3063\u305f\u306f\u305a\u3002\u3057\u304b\u3082\u3001\u201c\u4e16\u754c\u6700\u5927\u7d1a\u306e\u4fdd\u5065\u6a5f\u95a2\u201d\u304c\u5b9f\u8a3c\u3057\u305f\u3068\u306a\u308c\u3070\u3001\u52b9\u679c\u306f\u672c\u7269\u3002\u30b3\u30f3\u30c9\u30fc\u30e0\u306e\u4e8b\u4f8b\u3067\u3059\u3002\u5b9f\u7269\u306e\u753b\u50cf\u306f\u306a\u3044\u306e\u3067\u8077\u5834\u95b2\u89a7\u53ef\u80fd\u3067\u3059\u3088\u3002<\/p>\n

\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u601d\u8003<\/h3>\n

▶\u793e\u4f1a\u8ca2\u732e\u30d3\u30b8\u30cd\u30b9\u306f\u307e\u3055\u306b\u5fc3\u7406\u6226\uff01\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b5\u3064\u306e\u5fc3\u7406<\/a>
\n\u81ea\u5df1\u80af\u5b9a\u611f\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u3055\u3001\u884c\u52d5\u5fc3\u7406\u306a\u3069\u306e\u89e3\u8aac\u3002\u9867\u5ba2\u306e\u5fc3\u3092\u63b4\u307e\u306a\u3051\u308c\u3070\u3001\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6210\u7acb\u3057\u306a\u3044\u3002<\/p>\n

▶CSR\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u5132\u304b\u308b\u3093\u3059\u304b\uff1f\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e5\u3064\u306e\u672c\u8cea\u7684\u306a\u4fa1\u5024<\/a>
\n\u30d6\u30e9\u30f3\u30c9\u3001\u30a8\u30b7\u30ab\u30eb\u3001\u4fe1\u983c\u5ea6\u306a\u3069\u3068\u5408\u308f\u305b\u3066\u691c\u8a3c\u3057\u3066\u3044\u307e\u3059\u3002\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u5bc4\u4ed8\u306e\u95a2\u4fc2\u306e\u8a71\u3057\u3082\u3002<\/p>\n

▶\u3053\u3093\u306a\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5acc\u308f\u308c\u308b<\/a>
\n\u6d88\u8cbb\u8005\u306e\u5171\u611f\u3069\u3053\u308d\u304b\u53cd\u611f\u3092\u62db\u304f\u5931\u6557\u4f8b\u3082\u305f\u304f\u3055\u3093\u307f\u3089\u308c\u308b\u3002\u524d\u8ff0\u306e2010\u5e74\u306e\u30b1\u30f3\u30bf\u30c3\u30ad\u30fc\u306e\u4ef6\u3082\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3082\u7d39\u4ecb\u3057\u3066\u3042\u308a\u307e\u3059\u3002<\/p>\n

▶\u30b3\u30fc\u30ba\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>
\nNPO\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u306e\u9577\u6d5c\u3055\u3093\u306e\u8a18\u4e8b\u3002\u30b3\u30fc\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u306e\u201c\u304d\u201d\u3092\u5b66\u3079\u308b\u8a18\u4e8b\u3067\u3059\u3002<\/p>\n

▶CSR\uff08\u4f01\u696d\u306e\u793e\u4f1a\u7684\u8cac\u4efb\uff09\u3084CSV\uff08\u5171\u6709\u4fa1\u5024\u306e\u5275\u51fa\uff09\u3092\u8d85\u3048\u3066\u30fb\u30fb\u3002
\n\u30eb\u30c7\u30a3\u30fc\u548c\u5b50\u3055\u3093\u306e\u8a18\u4e8b\u30022011\u5e7412\u6708\u306e\u8a18\u4e8b\u306a\u306e\u3067\u3053\u3053\u3067\u7d39\u4ecb\uff08\u7b11\uff09\u30eb\u30c7\u30a3\u30fc\u548c\u5b50\u3055\u3093\u306e\u4ed6\u306e\u8a18\u4e8b\u3082\u6570\u5b57\u30fb\u4e8b\u4f8b\u306b\u88cf\u4ed8\u3051\u3055\u308c\u305f\u8ad6\u8ff0\u304c\u52c9\u5f37\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u304a\u307e\u3051\uff1a\u6d77\u5916\u52d5\u5411<\/h3>\n

▶The 10 Best Cause Marketing Posts of 2011
\n\u3053\u3046\u3044\u3046\u6d77\u5916\u8a18\u4e8b\u3082\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n

\u305f\u3060\u3001\u82f1\u8a9e\u306e\u30ea\u30f3\u30af\u3063\u3066\u3044\u3044\u3053\u3068\u66f8\u3044\u3066\u3042\u3063\u3066\u3082\u3001\u307f\u3093\u306a\u30af\u30ea\u30c3\u30af\u3057\u3066\u304f\u308c\u306a\u3044\u3093\u3067\u3059\u3088\u306d\uff08\u6d99\uff09<\/p>\n

\u7ffb\u8a33\u8a18\u4e8b\u66f8\u3051\u3063\u3066\u3053\u3068\u3092\u9060\u56de\u3057\u306b\u8a00\u308f\u308c\u3066\u308b\u6c17\u304c\u3057\u307e\u3059\u2026\u3002<\/p>\n

\u307e\u3068\u3081<\/h2>\n

\u3044\u304b\u304c\u3067\u3057\u305f\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n

\u691c\u7d22\u3059\u308c\u3070\u4ed6\u306b\u51fa\u3066\u304f\u308b\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u826f\u8a18\u4e8b\u3001\u3064\u307e\u308a\u3001\u4e8b\u4f8b\u7d39\u4ecb\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u307e\u3068\u3081\u305f\u8a18\u4e8b\u3063\u3066\u610f\u5916\u306b\u5c11\u306a\u3044\u3002<\/p>\n

\u4e8b\u4f8b\u7d39\u4ecb\u3060\u3051\u306e\u30b5\u30a4\u30c8\u30fb\u30d6\u30ed\u30b0\u306f2012\u5e74\u306b\u306a\u3063\u3066\u3001\u8ed2\u4e26\u307f\u66f4\u65b0\u304c\u30b9\u30c8\u30c3\u30d7\u3057\u3066\u307e\u3059\uff08\u7b11\uff09\u3044\u3084\u7b11\u3048\u306a\u3044\u304b\u3002<\/p>\n

\u6b8b\u5ff5\u3060\u306a\u3041\u301c\u3002\u30b5\u30b9\u30c6\u30a3\u30ca\u30d3\u30ea\u30c6\u30a3\u3063\u3066\u8a00\u3063\u3066\u3044\u308b\u4eba\u305f\u3061\u81ea\u8eab\u304c\u3001\u4e00\u756a\u30b5\u30b9\u30c6\u30a3\u30ca\u30d3\u30ea\u30c6\u30a3\u304c\u306a\u3044\u3063\u3066\u3044\u3046\u30d1\u30e9\u30c9\u30af\u30b9\u2026\u3002<\/p>\n

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