{"id":13640,"date":"2017-04-03T07:00:06","date_gmt":"2017-04-02T22:00:06","guid":{"rendered":"http:\/\/andomitsunobu.net\/?p=13640"},"modified":"2018-11-19T15:18:22","modified_gmt":"2018-11-19T06:18:22","slug":"csr%e3%81%ae%e7%9b%ae%e6%a8%99%e7%ae%a1%e7%90%86%ef%bc%88kgikpi%ef%bc%89%e3%81%ae%e8%80%83%e3%81%88%e6%96%b9%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6","status":"publish","type":"post","link":"https:\/\/andomitsunobu.net\/?p=13640","title":{"rendered":"CSR\u306e\u76ee\u6a19\u7ba1\u7406\uff08KGI\/KPI\uff09\u306e\u8003\u3048\u65b9\u306b\u3064\u3044\u3066"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/andomitsunobu.net\/wp-content\/uploads\/2017\/03\/notes-1734491_1280-600x400.jpg\" alt=\"\" width=\"600\" height=\"400\" class=\"alignnone size-large wp-image-13641\" srcset=\"https:\/\/andomitsunobu.net\/wp-content\/uploads\/2017\/03\/notes-1734491_1280.jpg 600w, https:\/\/andomitsunobu.net\/wp-content\/uploads\/2017\/03\/notes-1734491_1280-500x333.jpg 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u306e\u3060\u3002\u300cPR\u304c\u6210\u529f\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u306f\u3001\u76f4\u611f\u7684\u306b\u308f\u304b\u308b\u300d\u3068\u3001\u30b4\u30fc\u30a4\u30f3\u30b0\u6c0f\u306f\u8a9e\u308b\u3002\u300c\u5b9f\u306e\u3068\u3053\u308d\u3001\u6307\u6a19\u306f\u305d\u308c\u307b\u3069\u91cd\u8981\u3067\u306f\u306a\u3044\u300d\u3002<br \/>\n<a href=\"http:\/\/digiday.jp\/brands\/challenge-holding-pr-performance-metrics\/\" target=\"_blank\">\u5e83\u5831\u30fbPR\u52b9\u679c\u306e\u6307\u6a19\u5316\u3001\u3044\u304b\u306b\u53d6\u308a\u7d44\u3080\u3079\u304d\u304b\uff1f<\/a><\/p><\/blockquote>\n<p>\u4f8b\u3048\u3070\u3001\u4e0a\u8a18\u306e\u8a18\u4e8b\u3067\u3082\u3042\u308b\u3068\u304a\u308a\u3001CSR\u6d3b\u52d5\u3067\u4f55\u304b\u306e\u76ee\u6a19\u306b\u5411\u304b\u3046\u3068\u304d\u3001\u5fc5\u305a\u3057\u3082\u79d1\u5b66\u7684\uff08\u5b9a\u91cf\u5316\u3067\u304d\u308b\uff09\u3067\u3042\u308b\u5fc5\u8981\u306f\u306a\u3044\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u3093\u306a\u3053\u3068\u3044\u3063\u305f\u3089\u4f01\u696d\u306f\u7279\u5b9a\u306e\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306b\u3057\u304b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3057\u306a\u3044\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3088\u3002<\/p>\n<h2>\u6307\u6a19\u306e\u91cf\u3068\u8cea<\/h2>\n<p>KPI\u3067\u96e3\u3057\u3044\u306e\u306f\u300c\u8cea\u304c\u629c\u3051\u843d\u3061\u3084\u3059\u3044\u300d\u3068\u3044\u3046\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>KPI\u3068\u3055\u308c\u305f\u6570\u5024\u76ee\u6a19\u4ee5\u5916\u306f\u3001\u57fa\u672c\u7684\u306b\u65e5\u3005\u306e\u696d\u52d9\u3067\u8ffd\u3046\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002KPI\u304c\u6210\u679c\u3060\u3068\u5b9a\u3081\u3089\u308c\u305f\u3089\u3001KPI\u3092\u6700\u5927\u5316\u3059\u308b\u306e\u304c\u512a\u5148\u696d\u52d9\u306b\u306a\u308b\u306e\u306f\u5f53\u7136\u3067\u3059\u3002<\/p>\n<p>\u305d\u3046\u3059\u308b\u3068\u4f55\u304c\u8d77\u304d\u308b\u306e\u304b\u3068\u3044\u3046\u3068\u3001\u300c\u91cf\u3092\u8ffd\u3046\u300d\u3053\u3068\u306b\u306a\u308a\u300c\u8cea\u3092\u8003\u616e\u3057\u306a\u3044\u300d\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u4e0a\u5c64\u90e8\u304b\u3089\u306e\u30d7\u30ec\u30c3\u30b7\u30e3\u30fc\u304c\u5f37\u3051\u308c\u3070\u5f37\u3044\u307b\u3069\u201c\u6c34\u306f\u4f4e\u304d\u306b\u6d41\u308c\u308b\u201d\u3067\u3059\u3002\u3082\u3063\u3068\u3082\u201c\u7c21\u5358\u3067\u624b\u3063\u53d6\u308a\u65e9\u3044\u201d\u65b9\u6cd5\u3067\u76ee\u6a19\u3092\u9054\u6210\u3057\u3088\u3046\u3068\u3057\u307e\u3059\u3002<\/p>\n<p>\u4e0a\u5c64\u90e8\u304b\u3089\u306e\u30d7\u30ec\u30c3\u30b7\u30e3\u30fc\u304c\u3068\u3066\u3082\u5927\u304d\u3044\u5834\u5408\u306f\u3001\u5404\u7a2e\u6cd5\u4ee4\u3092\u8d85\u3048\u308b\u30b0\u30ec\u30fc\u306a\u624b\u6cd5\u304c\u53d6\u3089\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u6b8b\u5ff5\u306a\u304c\u3089\u55b6\u696d\u4f1a\u793e\u306a\u3069\u3067\u306f\u3088\u304f\u3042\u308a\u307e\u3059\u3057\u3001\u6628\u4eca\u306e\u5927\u578b\u4e0d\u7965\u4e8b\u3067\u3082\u3053\u306e\u3088\u3046\u306a\u3053\u3068\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>KPI\u304c\u660e\u78ba\u3067\u3042\u308c\u3070\u3042\u308b\u307b\u3069\u3001\u305d\u306e\u76ee\u6a19\u3055\u3048\u9054\u6210\u3059\u308c\u3070\u8912\u3081\u3089\u308c\u308b\u3057\u3001\u305d\u3046\u3067\u306a\u3051\u308c\u3070\u4e0a\u53f8\u306b\u6012\u3089\u308c\u308b\u308f\u3051\u3067\u3059\u304b\u3089\u3001\u305d\u306e\u6570\u5024\u3060\u3051\u306b\u610f\u8b58\u304c\u884c\u304f\u306e\u3067\u3059\u3002\u8cea\u3068\u304b\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3078\u306e\u8ca0\u8377\u3068\u304b\u3069\u3046\u3067\u3082\u3044\u3044\u3093\u3067\u3059\u3002\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306b\u8ff7\u60d1\u3092\u304b\u3051\u3088\u3046\u304c\u3001\u975e\u502b\u7406\u7684\u884c\u70ba\u3067\u3042\u308d\u3046\u304c\u3001\u3084\u3089\u306a\u3051\u308c\u3070\u81ea\u5206\u304c\u6012\u3089\u308c\u3066\u3057\u307e\u3046\u304b\u3089\u3067\u3059\u3002\u300c\u3053\u3061\u3089\u304c\u3084\u3089\u308c\u308b\u524d\u306b\u3084\u308c\u300d\u3068\u3044\u3046\u30d3\u30b8\u30cd\u30b9\u306e\u6700\u3082\u60aa\u3044\u9762\u304c\u9855\u5728\u5316\u3057\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u4f8b\u306f\u6975\u7aef\u3067\u3059\u304c\u5927\u306a\u308a\u5c0f\u306a\u308a\u201c\u3088\u304f\u3042\u308b\u3053\u3068\u201d\u3067\u3059\u3002\u91cf\u3068\u8cea\u306e2\u9762\u306e\u307f\u3067\u8a9e\u308b\u3053\u3068\u81ea\u4f53\u304c\u601d\u8003\u505c\u6b62\u3060\u3068\u601d\u3063\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u3084\u306f\u308a\u3053\u306e\u3042\u305f\u308a\u3092\u6574\u7406\u3057\u3066\u304a\u304b\u306a\u3044\u3068\u3001\u306e\u3061\u306e\u3061\u8ecc\u9053\u4fee\u6b63\u3067\u304d\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u6c17\u3092\u3064\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u3055\u306b\u30de\u30c6\u30ea\u30a2\u30ea\u30c6\u30a3\u3068\u540c\u3058\u8ab2\u984c\u304c\u51fa\u3066\u304f\u308b\u308f\u3051\u3067\u3059\u3002\u91cd\u8981\u306a\u9805\u76ee\u4ee5\u5916\u306f\u672c\u5f53\u306b\u3084\u308b\u5fc5\u8981\u304c\u306a\u3044\u306e\u304b\u3001\u3068\u3002\u3067\u306f\u3053\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u306b\u306f\u3069\u3046\u3057\u305f\u3089\u3044\u3044\u306e\u304b\u3068\u3044\u3046\u3068\u300c\u30d0\u30e9\u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href=\"https:\/\/andomitsunobu.net\/?p=12237\" target=\"_blank\">CSR\u306b\u304a\u3051\u308b\u30de\u30c6\u30ea\u30a2\u30ea\u30c6\u30a3\u306e\u7279\u5b9a\u30fb\u5206\u6790\u306b\u5fc5\u8981\u306aWhy\u3068\u306f<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CSR\u306e\u76ee\u6a19\u7ba1\u7406\uff08KGI\/KPI\uff09 \u4f55\u5e74\u3082\u524d\u304b\u3089\u3001CSR\u6d3b\u52d5\u306eKGI\/KPI\u3092\u6c7a\u3081\u3066PDCA\u56de\u3055\u306a\u304d\u3083\u30c0\u30e1\u3060\u3088\u3001\u3068\u3044\u3046\u8a71\u3092\u805e\u304d\u307e\u3059\u3057\u3001\u3053\u3061\u3089\u304b\u3089\u8a71\u3092\u632f\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002 \u3055\u3066\u30012013\u5e74\u306eGRI\/G4\u767a\u8868\u4ee5\u964d\u3001\u30de\u30c6\u30ea\u30a2\u30ea [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_xw_keep_modified_date":false,"footnotes":""},"categories":[5830,898],"tags":[6138,4343,6175,6174,5302,6176,6183,6179,6178,1001,6177,5303,5305,5304,6182,6184,6181,6180],"class_list":{"0":"post-13640","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-5830","8":"category-898","9":"tag-csr-kgi","10":"tag-csr-kpi","11":"tag-csr-kpi-example","12":"tag-csr-kpi-sample","13":"tag-csr-kpis","16":"tag-csrkpi","18":"tag-csr","24":"tag-kpi"},"xw_count_pv":"","_links":{"self":[{"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/posts\/13640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13640"}],"version-history":[{"count":6,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/posts\/13640\/revisions"}],"predecessor-version":[{"id":13672,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/posts\/13640\/revisions\/13672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/media\/13666"}],"wp:attachment":[{"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}