![\"BtoC\u4f01\u696d\"](\"https:\/\/andomitsunobu.net\/wp-content\/uploads\/2016\/08\/office-1069207_640-600x399.jpg\")
<\/p>\n<\/p>\n
\u6700\u8fd1\u300cBtoC\u4f01\u696d\u3068BtoB\u4f01\u696d\u306eCSR\u306e\u9055\u3044\u300d\u306b\u3064\u3044\u3066\u805e\u304b\u308c\u308b\u3053\u3068\u304c\u591a\u304b\u3063\u305f\u306e\u3067\u3001\u672c\u8a18\u4e8b\u3067\u306f\u305d\u306e\u3042\u305f\u308a\u3092\u307e\u3068\u3081\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n
\u8aa4\u89e3\u304c\u306a\u3044\u3088\u3046\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3059\u304c\u3001BtoC\u4f01\u696d\uff08\u4e00\u822c\u751f\u6d3b\u8005\u304c\u4e3b\u8981\u9867\u5ba2\uff09\u3060\u308d\u3046\u304cBtoB\u4f01\u696d\uff08\u6cd5\u4eba\u304c\u4e3b\u8981\u9867\u5ba2\uff09\u3060\u308d\u3046\u304c\u3001\u307e\u305f\u3001\u4e2d\u5c0f\u4f01\u696d\u3060\u308d\u3046\u304c\u5927\u4f01\u696d\u3060\u308d\u3046\u304c\u3001\u88fd\u9020\u696d\u3060\u308d\u3046\u304c\u975e\u88fd\u9020\u696d\u3060\u308d\u3046\u304cCSR\u306b\u95a2\u3059\u308b\u8003\u3048\u65b9\u306f\u540c\u3058\u3067\u3059\u3002\u7570\u306a\u308b\u306e\u306fCSR\u6d3b\u52d5\u3084CSR\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u3044\u3046\u5b9f\u52d9\u30ec\u30d9\u30eb\u306e\u8a71\u3067\u3059\u3002<\/p>\n
\u50d5\u306fCSR\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u5c02\u9580\u306e\u4e00\u3064\u3067\u3042\u308a\u3001\u3053\u306e\u3042\u305f\u308a\u306e\u8b70\u8ad6\u3092\u69d8\u3005\u306a\u65b9\u3068\u3059\u308b\u306e\u3067\u3059\u304c\u3001\u7d50\u8ad6\u304b\u3089\u8a00\u3044\u307e\u3059\u3068\u3001BtoB\u4f01\u696d\u306fCSR\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u307b\u3068\u3093\u3069\u95a2\u5fc3\u3092\u6301\u3061\u307e\u305b\u3093\u3002\u3042\u308b\u3068\u3057\u3066\u3082CSR\u5831\u544a\u66f8\u5236\u4f5c\u306b\u95a2\u308f\u308b\u90e8\u5206\u3084IR\u306e\u90e8\u5206\u3060\u3051\u3067\u3059\u3002<\/p>\n
CSR\u306e\u5177\u4f53\u7684\u306a\u6d3b\u52d5\u306e\u4e2d\u3067\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u306e\u95a2\u4fc2\u6027\u3092\u6539\u5584\u3057\u3066\u3044\u3053\u3046\u3068\u3044\u3046BtoB\u4f01\u696d\u306f\u7686\u7121\u3067\u3059\u3002\u3067\u3082\u305d\u308c\u3063\u3066\u306a\u305c\u306a\u3093\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n
\u300cBtoC\u4f01\u696d\u3068BtoB\u4f01\u696d\u306eCSR\u6d3b\u52d5\u306e\u9055\u3044\u300d\u3068\u3057\u3066\u9855\u8457\u306b\u306a\u308b\u306e\u306f\u3001CSR\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff08\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff09\u3067\u3059\u3002<\/p>\n
\u305d\u3082\u305d\u3082\u5c11\u306a\u3044\u9867\u5ba2\u6570\u3067\u30d3\u30b8\u30cd\u30b9\u3092\u307e\u308f\u3057\u3066\u3044\u308bBtoB\u4f01\u696d\u306e\u5834\u5408\u3067\u306f\u5e83\u5831\u6a5f\u80fd\u3082\u307b\u3068\u3093\u3069\u306a\u304b\u3063\u305f\u308a\uff08\u58f2\u4e0a\u6570\u5343\u5104\u5186\u306e\u4e0a\u5834\u4f01\u696d\u3067\u3082\u5c02\u4efb\u5e83\u5831\u304c\u3044\u306a\u3044\u4f01\u696d\u3082\u3042\u308a\u307e\u3059\uff09\u3001\u305d\u3046\u3044\u3046\u4f01\u696d\u3067\u306f\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u3044\u3063\u3066\u3082\u3001\u30d4\u30f3\u3068\u304f\u308b\u4eba\u306f\u307b\u307c\u3044\u307e\u305b\u3093\u3002<\/p>\n
BtoB\u4f01\u696d\u306eCSR\u3063\u3066\u3001\u30e1\u30a4\u30f3\u306f\u30ea\u30b9\u30af\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3067\u3059\u3082\u3093\u306d\u3002\u826f\u304f\u3082\u60aa\u304f\u3082\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u3044\u3063\u3066\u3082\u30a4\u30e1\u30fc\u30b8\u304c\u3067\u304d\u306b\u304f\u3044\u3001\u3068\u3044\u3046\u70b9\u3082\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n
\u305f\u3057\u304b\u300cBtoC\u7cfb\u4f01\u696d\u3067\u306f\u3001CSR\u306f\u696d\u7e3e\u306b\u30d7\u30e9\u30b9\u306e\u52b9\u679c\u304c\u3042\u308b\u300d\u306a\u3093\u3066\u7814\u7a76\u7d50\u679c\u304c\u3069\u3053\u304b\u3067\u767a\u8868\u3055\u308c\u3066\u3044\u305f\u6c17\u304c\u3057\u307e\u3059\u3002\u305d\u3046\u306a\u308b\u30ed\u30b8\u30c3\u30af\u304c\u3042\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u542b\u3081\u3066\u7a4d\u6975\u7684\u306b\u306a\u308a\u307e\u3059\u3088\u306d\u3002<\/p>\n
\u6700\u8fd1\u3067\u3044\u3048\u3070\u3001CSV\uff08\u5171\u6709\u4fa1\u5024\u5275\u9020\uff09\u306a\u3093\u304b\u3082BtoC\u4f01\u696d\u304c\u4e2d\u5fc3\u3067\u3059\u3088\u306d\u3002\u30a4\u30f3\u30d5\u30e9\u3082\u6271\u3046\u8d85\u5927\u624b\u4f01\u696d\u306b\u306a\u308c\u3070BtoB\u4f01\u696d\u3067\u3082CSV\u3068\u3044\u3046\u5358\u8a9e\u3092CSR\u5831\u544a\u66f8\u306a\u3069\u3067\u4f7f\u3063\u3066\u3044\u308b\u4f01\u696d\u3082\u3042\u308a\u307e\u3059\u3002CSV\u3082\u3044\u308d\u3044\u308d\u6d3e\u95a5\u304c\u3042\u308b\u306e\u3067\u4e00\u6982\u306b\u3044\u3048\u307e\u305b\u3093\u304c\u3001\u5927\u62b5\u306e\u8a71\u306f\u3001\u56fd\u969b\u7684\u306aCSR\u306e\u8b70\u8ad6\u306b\u51fa\u3066\u304d\u3066\u3044\u308b\u3053\u3068\u3067\u3001\u6539\u3081\u3066CSV\u3068\u5b9a\u7fa9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u304b\u3068\u3044\u3046\u3068\u2026\u3002\u96e3\u3057\u3044\u3067\u3059\u306d\u3002<\/p>\n
CSR\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u6210\u679c\u304c\u898b\u3048\u3084\u3059\u3044\u306e\u306f\u65ad\u7136BtoC\u4f01\u696d\u306a\u306e\u3067CSR\u5831\u544a\u66f8\u3082\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u660e\u78ba\u306a\u3053\u3068\u3082\u591a\u3044\u306e\u3067\u3059\u304c\u3001BtoB\u4f01\u696d\u306f\u300c\u767a\u884c\u3059\u308b\u3053\u3068\u300d\u304c\u76ee\u6a19\u306b\u306a\u308a\u304c\u3061\u3067\u3001\u8aad\u8005\u8996\u70b9\u304c\u5f31\u304f\u306a\u308b\u3053\u3068\u304c\u591a\u3005\u3042\u308b\u306e\u304c\u6b8b\u5ff5\u306a\u3068\u3053\u308d\u3067\u3059\u3002<\/p>\n
\u3053\u308c\u306fCSR\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u60c5\u5831\u306f\u767a\u4fe1\u3059\u308b\u3060\u3051\u3067\u306f\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u60c5\u5831\u904e\u591a\u306e\u73fe\u4ee3\u793e\u4f1a\u306b\u304a\u3044\u3066\u3001\u60c5\u5831\u306f\u767a\u4fe1\u3057\u305f\u77ac\u9593\u306b\u57cb\u3082\u308c\u307e\u3059\u3002\u3055\u3089\u306b\u8a00\u3048\u3070\u3001\u60c5\u5831\u306e\u53d7\u3051\u624b\u306f\u3001\u305d\u306e\u60c5\u5831\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u3082\u591a\u3044\u3067\u3059\u3002<\/p>\n
\u305d\u3093\u306a\u73fe\u72b6\u306e\u4e2d\u3067\u3001\u4f01\u696d\u306f\u751f\u6d3b\u8005\u306b\u3069\u306e\u3088\u3046\u306bCSR\u60c5\u5831\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\u3002\u305d\u3057\u3066\u3001\u5c4a\u3051\u3066\u7406\u89e3\u3057\u3066\u3082\u3089\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\u3002\u3082\u3063\u3068\u8a00\u3048\u3070\u3001\u7406\u89e3\u3057\u3066\u3082\u3089\u3044\u3069\u3093\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5f15\u304d\u51fa\u305b\u308b\u306e\u304b\u3002\u8ab2\u984c\u306f\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u3060\u3051\u3001\u73fe\u4ee3\u306e\u5168\u65b9\u4f4d\u7684\u306aCSR\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u96e3\u3057\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n
\u305d\u3082\u305d\u3082BtoB\u4f01\u696d\u306f\uff08\u4e00\u90e8\u3092\u306e\u305e\u304d\uff09CSR\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3084\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u95a2\u3057\u3066\u7a4d\u6975\u7684\u306b\u53d6\u308a\u7d44\u307e\u306a\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n
2000\u5e74\u4ee3\u306e\u3053\u3068\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306f\u77e5\u308a\u307e\u305b\u3093\u304c\u3001\u50d5\u304c\u4f55\u767e\u793e\u3068\u3057\u305f2010\u5e74\u4ee3\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u8abf\u67fb\u3067\u306f\u300cCSR\u81ea\u4f53\u304c\u308f\u304b\u3063\u3066\u3044\u306a\u3044\u3057\u3001\u4f55\u3092\u3057\u3066\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u7d44\u7e54\u5185\u306e\u8ab2\u984c\u304c\u3042\u308b\u3088\u3046\u306b\u601d\u3044\u307e\u3059\u3002<\/p>\n
NPO\u3084\u56fd\u9023\u51fa\u8eab\u306eCSR\u62c5\u5f53\u8005\u306f\u65e5\u672c\u306b\u4f55\u4eba\u3082\u3044\u306a\u3044\u3057\u3001\u524d\u8077\u304c\u300cCSR\u62c5\u5f53\u300d\u3067\u3057\u305f\u3068\u3044\u3046\u4eba\u3082\u65e5\u672c\u3067\u306f\u307e\u3060\u307e\u3060\u5c11\u306a\u3044\u3057\u3001\u4ed6\u90e8\u7f72\u3068\u306e\u517c\u4efb\u3067\u62c5\u5f53\u8005\u306b\u306a\u308b\u65b9\u3082\u591a\u3044\u306e\u3067\u3001\u3084\u3080\u3048\u306a\u3044\u70b9\u304c\u3042\u308b\u306e\u306f\u4e8b\u5b9f\u3067\u3059\u3002<\/p>\n
\u307e\u305f\u3001\u4ed6\u4eba\u306e\u30ad\u30e3\u30ea\u30a2\u306a\u306e\u3067\u5426\u5b9a\u3082\u80af\u5b9a\u3082\u3057\u307e\u305b\u3093\u304c\u3001\u5927\u624b\u4f01\u696d\u3067\u62c5\u5f53\u8005\u3092\u4f55\u5e74\u304b\u3084\u3063\u3066CSR\u81ea\u4f53\u306b\u8a73\u3057\u304f\u306a\u308b\u3068\u3001\u793e\u5916\u306b\u51fa\u3066\u884c\u3063\u3066\u3057\u307e\u3046CSR\u62c5\u5f53\u8005\u3082\u5897\u3048\u307e\u3057\u305f\u3002\u4f01\u696d\u306eCSR\u306e\u30c8\u30c3\u30d7\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u80a9\u66f8\u304d\u3092\u6301\u3061\u306a\u304c\u3089\u3001\u793e\u5916\u3067\u306e\u8b1b\u6f14\u3092\u5e74\u4f55\u672c\u3082\u3057\u305f\u308a\u3001\u56fd\u306a\u3069\u306e\u201d\u3007\u3007\u59d4\u54e1\u201d\u3059\u308b\u306a\u3069\u652f\u63f4\u5074\u306b\u884c\u304f\u3068\u3044\u3046\u304b\u3002\u4e2d\u306e\u4eba\u306e\u8a71\u3092\u805e\u304f\u3068\u300c\u3007\u3007\u3055\u3093\u306f\u3042\u307e\u308a\u793e\u5185\u306b\u3044\u307e\u305b\u3093\u300d\u3068\u3044\u3046\u3068\u3053\u308d\u3082\u3002\u305d\u308c\u3058\u3083\u3001\u793e\u5185\u306b\u30ce\u30a6\u30cf\u30a6\u306f\u305f\u307e\u308a\u307e\u305b\u3093\u3088\u306d\u2026\u3002<\/p>\n
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\u305f\u3068\u3048\u3070CSR\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u3044\u3046\u5358\u8a9e\u306bBtoB\u4f01\u696d\u306eCSR\u62c5\u5f53\u8005\u306e\u591a\u304f\u306f\u53cd\u5fdc\u3057\u307e\u305b\u3093\u3002\u305d\u3082\u305d\u3082\u5e83\u5831\u6a5f\u80fd\u304c\u3042\u307e\u308a\u306a\u3044BtoB\u4f01\u696d\u3082\u591a\u3044\u3067\u3059\u304b\u3089\u306d\u3002<\/p>\n
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