{"id":1052,"date":"2012-09-01T09:00:02","date_gmt":"2012-09-01T00:00:02","guid":{"rendered":"http:\/\/andomitsunobu.net\/?p=1052"},"modified":"2020-04-25T09:28:02","modified_gmt":"2020-04-25T00:28:02","slug":"%e3%80%8c%e3%83%89%e3%83%a9%e3%82%b4%e3%83%b3%e3%83%95%e3%83%a9%e3%82%a4%e3%82%a8%e3%83%95%e3%82%a7%e3%82%af%e3%83%88%e3%80%8d%e3%81%8b%e3%82%89%e5%ad%a6%e3%81%b6%e3%80%81csr%e3%82%b3%e3%83%9f","status":"publish","type":"post","link":"https:\/\/andomitsunobu.net\/?p=1052","title":{"rendered":"\u300c\u30c9\u30e9\u30b4\u30f3\u30d5\u30e9\u30a4\u30a8\u30d5\u30a7\u30af\u30c8\u300d\u304b\u3089\u5b66\u3076\u3001\u4f01\u696d\u306eCSR\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e4\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"

\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u7a76\u6975\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n

Twitter\/Facebook\u306f\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u3051\u3069\u3001\u5b9f\u969b\u904b\u55b6\u304c\u96e3\u3057\u305d\u3046\u2026\u3002
\nTwitter\/Facebook\u306f\u904b\u55b6\u3057\u3066\u3044\u308b\u3051\u3069\u3001\u5f71\u97ff\u529b\u3092\u3082\u3063\u3068\u3064\u3051\u305f\u3044\u2026\u3002<\/p>\n

\u305d\u3093\u306a\u60a9\u307f\u3092\u62b1\u3048\u308bNPO\/CSR\u90e8\u306e\u65b9\u306f\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u3002
\n\u5b9f\u969b\u305f\u304f\u3055\u3093\u306e\u65b9\u306e\u305d\u3046\u3044\u3063\u305f\u610f\u898b\u3092\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u305d\u3053\u3067\u4eca\u56de\u306f\u3001\u305d\u3093\u306a\u8ab2\u984c\u3092\u304a\u6301\u3061\u306e\u3042\u306a\u305f\u306b\u8aad\u3093\u3067\u3082\u3089\u3044\u305f\u3044\u672c\u3092\u7d39\u4ecb\u3002<\/p>\n

\u50d5\u306b\u3068\u3063\u3066\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5229\u7528\u306e\u30d0\u30a4\u30d6\u30eb\u307f\u305f\u3044\u306a\u3082\u306e\u3067\u3059\u3002
\n\u5c11\u3057\u524d\u306b\u8cb7\u3063\u3066\u8aad\u3093\u3060\u672c\u3067\u3059\u304c\u3001\u518d\u5ea6\u8aad\u307f\u76f4\u3057\u6539\u3081\u3066\u611f\u3058\u308b\u3068\u3053\u308d\u304c\u3042\u3063\u305f\u306e\u3067\u3001
\nCSR\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u7167\u3089\u3057\u5408\u308f\u305b\u3066\u307e\u3068\u3081\u3066\u307f\u307e\u3059\u3002<\/p>\n

\u30c9\u30e9\u30b4\u30f3\u30d5\u30e9\u30a4\u30fb\u30e2\u30c7\u30eb<\/h2>\n

\u307e\u305a\u306f\u3001\u30c9\u30e9\u30b4\u30f3\u30d5\u30e9\u30a4\u30fb\u30e2\u30c7\u30eb\u306e\u89e3\u8aac\u3092\u3002
\n\u3053\u306e4\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u304c\u63c3\u3063\u305f\u6642\u3001\u7d20\u6674\u3089\u3057\u3044\u6210\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

1\u3001\u7126\u70b9\uff08Focus\uff09<\/strong>
\n\u5177\u4f53\u7684\u304b\u3064\u3001\u8a08\u6e2c\u53ef\u80fd\u306a\u4e00\u3064\u306e\u76ee\u6a19\u306b\u7684\u3092\u7d5e\u308b\u3002<\/p>\n

2\u3001\u6ce8\u76ee(Grab Attention)<\/strong>
\n\u76f8\u624b\u306e\u76ee\u306b\u7559\u307e\u308b\u3088\u3046\u5de5\u592b\u3059\u308b\u3002<\/p>\n

3\u3001\u9b45\u4e86(Engage)<\/strong>
\n\u500b\u4eba\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u7bc9\u3051\u308b\u3088\u3046\u3001\u9ad8\u3044\u6b21\u5143\u306e\u611f\u60c5\u306b\u8a34\u3048\u308b\u3002<\/p>\n

4\u3001\u884c\u52d5(Take Action)<\/strong>
\n\u76f8\u624b\u304c\u884c\u52d5\u3092\u8d77\u3053\u305b\u308b\u3088\u3046\u5fc5\u8981\u306a\u652f\u63f4\u3092\u3059\u308b\u3002<\/p>\n

CSR\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30e2\u30c7\u30eb<\/h2>\n

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\nCSR\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3069\u3046\u3044\u304b\u305b\u308b\u304b\u8003\u3048\u3066\u307f\u307e\u3059\u3002<\/p>\n

1\u3001\u7126\u70b9\uff08Focus\uff09<\/strong>
\n\u30de\u30c6\u30ea\u30a2\u30ea\u30c6\u30a3\u3068\u3044\u3046\u306e\u3082\u3042\u308b\u304f\u3089\u3044\u3001\u9078\u629e\u3068\u96c6\u4e2d\u304c\u5fc5\u8981\u3067\u3059\u3002
\n\u4f01\u696d\u306f\u653f\u5e9c\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3059\u3079\u3066\u306e\u793e\u4f1a\u4e8b\u8c61\u306b\u8cac\u52d9\u3092\u679c\u305f\u3059\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n

Why\u304b\u3089CSR\u6d3b\u52d5\u3092\u554f\u3044\u3001\u81ea\u5206\u305f\u3061\u306e\u9032\u3080\u3079\u304d\u65b9\u5411\u3068\u30b4\u30fc\u30eb\u3092\u660e\u78ba\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u306d\u3002
\n\u307e\u305a\u306f\u3001CSR\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u4e3b\u4f53\u3092\u3057\u307c\u3063\u3066\u3001\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u7a81\u51fa\u3092\u8a08\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n

2\u3001\u6ce8\u76ee(Grab Attention)<\/strong>
\n\u6ce8\u76ee\u3055\u308c\u308b\u3088\u3046\u306b\u3084\u3063\u3066\u3044\u308b\u3088\uff01\u3068\u3044\u3046\u4f01\u696d\u3082\u591a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002
\n\u3067\u3082\u4ed6\u793e\u306eCSR\u6d3b\u52d5\u3068\u5927\u5dee\u306a\u3044\u3082\u306e\u304c\u591a\u3044\u306e\u306f\u6c17\u306e\u305b\u3044\u3067\u3057\u3087\u3046\u304b\uff1f
\n\u30a2\u30a4\u30c7\u30a3\u30a2\u30d5\u30eb\u306a\u53d6\u308a\u7d44\u307f\u3084\u3001\u81ea\u793e\u3060\u304b\u3089\u3067\u304d\u308b\u30aa\u30ea\u30b8\u30ca\u30ea\u30c6\u30a3\u3092\u8ffd\u6c42\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

3\u3001\u9b45\u4e86(Engage)<\/strong>
\n\u3053\u3053\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u201c\u76f8\u624b\u306b\u3001\u81ea\u5206\u304b\u3089\u52d5\u3044\u3066\u3082\u3089\u3046\u201d\u3053\u3068\u3002
\n\u304a\u91d1\u3042\u3052\u308b\u304b\u3089\u3084\u3063\u3066\u3001\u3067\u306f\u3001\u9ad8\u3044\u6b21\u5143\u306e\u5171\u611f\u306f\u5f97\u3089\u308c\u307e\u305b\u3093\u3002<\/p>\n

\u3064\u307e\u308a\u3001CSR\u6d3b\u52d5\u3078\u306e\u5dfb\u304d\u8fbc\u307f\u529b\u3001
\n\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3092\u30e2\u30c1\u30d9\u30fc\u30c8\u3059\u308b\u653f\u7b56\u306a\u3069\u304c\u5fc5\u8981\u306a\u306e\u3067\u3059\u3002<\/p>\n

4\u3001\u884c\u52d5(Take Action)<\/strong>
\n\u3053\u3053\u3067\u3082\u3001\u201c\u76f8\u624b\u306b\u3001\u81ea\u5206\u304b\u3089\u52d5\u3044\u3066\u3082\u3089\u3046\u201d\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002
\n\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u4eba\u304c\u52d5\u3044\u305f\u307b\u3046\u304c\u30a4\u30f3\u30d1\u30af\u30c8\u306f\u5927\u304d\u304f\u3067\u304d\u307e\u3059\u3002
\n\u81ea\u5206\u305f\u3061\u306f\u305d\u306e\u652f\u63f4\u5f79\u306b\u5fb9\u3059\u308b\u306e\u3067\u3059\u3002
\n\u3053\u308c\u304c\u610f\u5916\u306b\u3067\u304d\u3066\u3044\u306a\u3044\u4f01\u696d\u304c\u591a\u3044\u306e\u304b\u3082\u3002<\/p>\n

\u300c\u81ea\u5206\u305f\u3061\u304c\u3084\u308a\u307e\u3057\u305f\uff01\u300d\u3067\u306f\u306a\u304f\u3001
\n\u300c\u3053\u308c\u3060\u3051\u306e\u4eba\u304c\u3001\u3053\u308c\u3092\u3057\u3066\u304f\u308c\u307e\u3057\u305f\uff01\u300d\u3068\u3059\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u671b\u307e\u3057\u3044\u3067\u3059\u3002<\/p>\n

\u307e\u3068\u3081<\/h2>\n

\u3053\u308c\u306f\u672c\u5f53\u306b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fbWeb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3051\u308b\u30d0\u30a4\u30d6\u30eb\u3067\u3059\u3088\u3002
\nNPO\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5229\u7528\u306e\u30d2\u30f3\u30c8\u306f\u3001\u3053\u3053\u306b\u3059\u3079\u3066\u304c\u3042\u308b\u3068\u8a00\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u306a\u3044\u3002<\/p>\n

\u5168\u4f53\u3068\u3057\u3066\u306f\u3001\u5fc3\u7406\u5b66\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3084\u793e\u4f1a\u904b\u52d5\u306e\u8d77\u3053\u3057\u65b9\u306a\u3069\u3001\u5927\u304d\u306a\u8a71\u984c\u3082\u591a\u3044\u3067\u3059\u3002
\n\u3067\u3082\u7d30\u304b\u304f\u898b\u3066\u884c\u3051\u3070\u3001\u660e\u65e5\u304b\u3089\u5b9f\u8df5\u3067\u304d\u308b\u30ce\u30a6\u30cf\u30a6\u3082\u305f\u304f\u3055\u3093\u8a70\u307e\u3063\u3066\u307e\u3059\u3002
\n\u8a73\u7d30\u306f\u5f15\u7528\u306e\u30ec\u30d9\u30eb\u3092\u8d85\u3048\u3066\u3057\u307e\u3046\u306e\u3067\u8a00\u3044\u307e\u305b\u3093\uff08\u7b11\uff09<\/p>\n

CSR\u3084NPO\u306eWeb\u307e\u308f\u308a\u306b\u95a2\u308f\u308b\u5168\u3066\u306e\u4eba\u306b\u8aad\u3093\u3067\u3082\u3089\u3044\u305f\u3044\u306a\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u7a76\u6975\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af Twitter\/Facebook\u306f\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u3051\u3069\u3001\u5b9f\u969b\u904b\u55b6\u304c\u96e3\u3057\u305d\u3046\u2026\u3002 Twitter\/Facebook\u306f\u904b\u55b6\u3057\u3066\u3044\u308b\u3051\u3069\u3001\u5f71\u97ff\u529b\u3092\u3082\u3063\u3068\u3064\u3051\u305f\u3044\u2026\u3002 \u305d\u3093\u306a\u60a9\u307f\u3092\u62b1\u3048\u308bN […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_xw_keep_modified_date":false,"footnotes":""},"categories":[6,24],"tags":[135,346,339,347],"class_list":["post-1052","post","type-post","status-publish","format-standard","hentry","category-6","category-24","tag-csr"],"xw_count_pv":"","_links":{"self":[{"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/posts\/1052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1052"}],"version-history":[{"count":11,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/posts\/1052\/revisions"}],"predecessor-version":[{"id":17332,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=\/wp\/v2\/posts\/1052\/revisions\/17332"}],"wp:attachment":[{"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andomitsunobu.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}